Adobe Real-Time CDP Documentation rtcdp-documentation
Use Adobe Real-Time Customer Data Platform (Real-Time CDP) to bring together known and anonymous data from multiple enterprise sources in order to create customer profiles that can be used to provide personalized customer experiences across all channels and devices in real time. Read the Real-Time CDP overview for more information.
What’s new? whats-new
Get a glimpse of the newest enhancements in Real-Time CDP product and documentation. For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates section of the monthly release notes.
The Use Case Playbooks functionality is now generally available for all Real-Time CDP and Adobe Journey Optimizer customers. Use Case Playbooks are designed to assist users in overcoming challenges when starting with Real-Time Customer Data Platform or Adobe Journey Optimizer. When you’re unsure of where to begin or how to create the right assets for your desired use cases, Use Case Playbooks provide inspiration and create different assets for you to test and import to production environments when ready.
Easily summarize event data into profile attributes via an intuitive UI for enhanced behavior-based segmentation, personalization, and activation. With this feature, you can create computed attributes in a self-serve manner, manage them, and use them in segmentation, Real-Time CDP destinations, or Adobe Journey Optimizer. Additionally, computed attributes simplify segmentation and journey workflows to help you seamlessly deliver relevant experiences.
The dataset export functionality is now generally available. See which datasets you can export based on the Experience Platform app you purchased, and check the guardrails for exporting datasets.
Execute upper-funnel marketing in Real-Time CDP, with partner-sourced prospect profiles and partner IDs to reach new customers and enrich your first-party data. Leverage cookieless identifiers and hashed PII from data partners of choice to reach net new customers and reduce third-party cookie dependency.
Start with the basics start-with-basics
Start by reading the material in the links below to familiarize yourself with Real-Time CDP concepts, user interfaces, workflows, and suggested use cases.
Explore the core pillars of Real-Time CDP and the documentation explore-core-pillars
Understand the four core pillars of Adobe Real-Time CDP that help you:
- Collect or ingest data through a myriad of source connectors and data collection methods;
- Manage and segment your most valuable profiles into audiences;
- Know that you are managing data while staying compliant with various regulations, restrictions, and policies applicable to data use;
- Market to your customers and personalize their experience across channels.
Explore the product documentation links below to understand how the four core pillars of Adobe Real-Time CDP can help you achieve your enterprise use cases.
Featured introductory videos featured-videos
View these three introductory videos to get a deeper understanding of Real-Time CDP, its architecture, interface, and how it fits in within the larger Adobe Experience Cloud.