Activation overview
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To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
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Adobe Experience Platform supports a wide range of destinations. The audience activation workflow varies between the destinations, based on the type of audience data they support, and the frequency of the data export.
Activation methods activation-methods
After you configure your destination, you can activate audiences in multiple ways:
Activate audiences from the destinations catalog
See the following guides for detailed information on activating audiences to your destination from the destinations catalog:
Activate audiences from the Browse page
Follow the steps below to activate data to your destinations from the Browse page.
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Go to Connections > Destinations, and select the Browse tab.
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Find the destination connection that you want to use to activate your segments, select the three dots in the Name column, then select Activate audiences.
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Depending on the selected destination, follow the steps described in the articles below, starting with the Select segments step, to finish the activation workflow:
Activate audiences from the audience details page activate-audience-details
You can activate audiences to destinations from the audience details page. See Audience details for more information.
Depending on the selected destination, follow the steps described in the articles below to finish the activation workflow: