Adobe Experience Platform release notes
Release date: February 21, 2024
Updates to existing features in Experience Platform:
Alerts alerts
Experience Platform allows you to subscribe to event-based alerts for various Platform activities. You can subscribe to different alert rules through the Alerts tab in the Platform user interface, and can choose to receive alert messages within the UI itself or through email notifications.
New or updated features
To learn more about alerts, read the Observability Insights overview.
Data collection data-collection
Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Adobe Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.
New or updated features
To learn more about data collections, read the data collections overview.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New destinations
New or updated functionality
To adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.
Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.
Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google destinations without interruption.
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Reorder mapping fields for batch destinations
This feature is in beta and only available to select customers. To request access to this feature, contact your Adobe representative.
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Preselected default export schedules for batch destinations
This feature is in beta and only available to select customers. To request access to this feature, contact your Adobe representative.
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Bulk edit audience activation schedules for batch destinations
This feature is in beta and only available to select customers. To request access to this feature, contact your Adobe representative.
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Bulk export files on-demand to batch destinations
This feature is in beta and only available to select customers. To request access to this feature, contact your Adobe representative.
For more general information on destinations, refer to the destinations overview.
Sandboxes sandboxes
Adobe Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater for the development, testing, and deployment of these applications while ensuring operational compliance. To address this need, Experience Platform provides sandboxes that partition a single Platform instance into separate virtual environments to help develop and evolve digital experience applications.
New or updated features
For more information on sandboxes, read the sandboxes overview.
Segmentation Service segmentation
Segmentation Service allows you to segment data stored in Experience Platform that relates to individuals (such as customers, prospects, users, or organizations) into audiences. You can create audiences through segment definitions or other sources from your Real-Time Customer Profile data. These audiences are centrally configured and maintained on Platform, and are readily accessible by any Adobe solution.
New feature
Sources sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New or updated features
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Acxiom source
For more information on sources, read the sources overview.