Activate account audiences
This article explains the workflow required to export account audiences from Adobe Experience Platform to your preferred destination.
Supported destinations supported-destinations
Go to Connections > Destinations, and select the Catalog tab. Use the Data types filter and select Accounts to see the destinations which support the activation of account audiences. Currently, exporting account audiences is available only to certain cloud storage destinations (Amazon S3, ADLS Gen 2, Azure Blob Storage, Data Landing Zone, and SFTP) and the (Companies) LinkedIn Matched Audiences destination.
Prerequisites prerequisites
- You must first ingest account profiles and create account audiences before you can activate them to downstream destinations.
- To activate account audiences to destinations, you must have successfully connected to a destination. If you haven’t done so already, go to the destinations catalog, browse the supported destinations, and configure the destination that you want to use. Read the UI tutorial on connecting to destinations for more information.
Required permissions permissions
To activate account audiences, you need the View Destinations and Activate Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To ensure that you have the necessary permissions to activate account audiences, browse the destinations catalog. If a destination has an Activate control, then you have the appropriate permissions.
Select your destination select-destination
Follow the instructions to select a destination where you can export your datasets:
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Go to Connections > Destinations, and select the Catalog tab.
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Select Activate on the card corresponding to the destination that you want to export datasets to.
- Select Data type Accounts, followed by the destination connection that you want to export datasets to, then select Next.
- Proceed to the next section to select your account audiences for export.
Select your account audiences select-account-audiences
Use the check boxes to the left of the account audiences names to select the audiences that you want to export to the destination, then select Next. Note that only account audiences are shown in this view, and no other audience types are displayed.
Scheduling and next steps
For the rest of the activation workflow to export account audiences, read the tutorial on activating data to file based-destinations. Continue from the schedule audience export step. If you are activating account audiences to the (Companies) LinkedIn Matched Audiences destination, read the tutorial on activating streaming destinations. Continue from the mapping step.
Important callouts and known limitations important-callouts-known-limitations
Note the following important callouts and known limitations for the general availability release of the functionality to activate account audiences.
Required mapping pairs in the mapping step when activating account audiences to the (Companies) LinkedIn Matched Audiences destination required-mappings
When activating account audiences to the (Companies) LinkedIn Matched Audiences destination, note that the following two mapping pairs are mandatory to successfully export data:
accountName
companyName
accountKey.sourceKey
primaryId
(select this field in the Select Identity namespace view, when selecting the Target Field).\
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Data governance enforcement data-governance-enforcement
Consent is enforced at the person or profile level for customer and prospect audiences. Therefore, consent policy evaluation is currently not supported when activating account audiences to destinations. In the review step of the activation workflow, you can see a greyed out control for View applicable consent policies.
Other data governance mechanisms in Real-Time CDP such as data usage policy checks and attribute-based access control are supported.