Last update: Wed Feb 21 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
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The following features are new or recently changed.
Date
Feature
Description
For More Information
21 February 2024
Alerts for Campaigns, Packages, Placements, Ads, and Deals
A Pulse Panel icon in the Campaigns, Packages and package details, Placements, and Ads views indicates if any alerts are available for items within the view. You can open the panel to view each alert and optionally open the applicable view (for example, the Placements view with the applicable placement listed) so that you can edit the settings as needed to resolve the issue. You can also optionally dismiss any alert.
In addition, the Campaigns, Packages, Placements, and Ads views include an “Alerts” column that indicates when an item or any of its components has an issue.
Alerts are available at the campaign, package, placement, ad, and deal levels.
New placement settings allow you specify a) a minimum placement budget to override the package-level budget allocation whenever sufficient budget is available and b) override the bid price algorithm to bid at least the fixed and floor prices for deals:
In the settings for placements that belong to packages, you can now specify a minimum budget as a percentage of the package budget. To use the feature, select the placement funding option to “Set a Fixed Minimum or Maximum Budget” (formerly “Set a fixed budget cap”). You can still enter a Maximum Budget in USD (like you could before for the budget cap), and you can also enter a Minimum Budget as a percentage of the package budget. For existing placements, your existing settings are retained using the new field names.
In the Inventory Targeting settings, a new option for On Demand inventory and private inventory allows you to “Ensure Fixed or Floor Price for the bid.”
Documentation is now available for sharing first-party data from the Tealium customer data platform with DSP using Amazon Web Services. You can target your DSP placements to the segments using RampIDs. Within placement settings for Audience Targeting, the shared segments are available in the First Party Segments list.
(Beta feature) The new planner tool helps to forecast the household-level unique reach of connected TV (CTV) placements according to specified budget and targeting criteria. After you evaluate multiple plans, you can implement packages and placements that best align with the desired outcomes.
Two new click-based optimization goals are available to all users: Highest ROAS (click focused) - Custom Goal and Lowest CPA (click focused) - Custom Goal.
Two new reach-based optimization goals, Always Max Bid and Maximize Reach and Lowest Cost per Reach, help you reach as many unique households as possible using the same level of impressions or spend, respectively. Both goals are available at both the package level and the placement level.
The new placement forecast tool shows the forecasted number of impressions, spend, and optimum maximum bid for a particular targeting strategy. Forecasting is calculated based on the overall inventory that is available with the placement and the unique users that are available.
You can now quickly associate multiple ads with placements by downloading a spreadsheet file for a campaign or for one or more placements, editing the file to include values in the new “Attached Ad ID” column, and then uploading the edited file. Use the column to add ads to the placement but not remove them.
To download a list of ad names and associated Ad IDs, go to the Ads view, create a custom view that includes the ID metric, and then export the data.
Custom reports now have an End Date, which can be up to four months away. For existing reports, the expiration date is 24 September 2023.
Before a report expires, all specified email recipients receive an email alert seven days and one day before the expiration date. To keep the report longer, change the expiration date in the report settings.
You can now run publisher-managed ads for programmatic guaranteed deals with Google Authorized Buyers SSP. By hosting your ads directly with the publisher, instead of in DSP, you can take advantage of custom rich media ad formats. Custom ad formats are typically run via direct reservations, so the ability to select publisher-managed ads in DSP also allows you to shift your direct reservation budgets to the programmatic ecosystem.
A new Household Report shows impressions, reach, and frequency across various dimensions at a household level based on IP address, rather than at a device/cookie level. The report includes nine dimensions: Campaign, Package, Placement, Site/Apps, Media Type, Device, Audience, Creative Length, and user-created Tags.
A change log, which shows changes made during the selected date range, is now available for each campaign. Change logs were already available for packages and placements.
(Open beta feature) New “Universal Video” placements and ads allow you to target multiple device environments for VPAID and VAST inventory using a single video placement.
Universal video placements include a “Device Environment” setting to specify device type targets (Desktop, Mobile, and Connected TV). Universal video ads can be linked only to universal video placements.
Custom reports include the new placement-level dimension “Device Environment.”
The Inventory > Deals view now includes a “Deal Health” column, which indicates each private deal’s health status: “Success,” “Warning,” “Critical,” or “Unavailable.” You can click the status to see more details, including why a deal isn’t performing or spending as expected and the steps to troubleshoot potential issues.
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27 October 2022
Campaigns
A change log, which shows changes made during the selected date range, is now available for each package and placement.
New pacing-related metric columns are available for the Campaigns views: “Yesterday’s OTS” (on target spend), “Yesterday’s delivery,” “Yesterday’s goal,” “Today’s OTS” (on target spend), “Today’s delivery,” and “Today’s Goal.”
Separate pacing controls are now available for flight pacing and intraday pacing. Previously, a single strategy controlled both. Settings for your existing packages and placements were mapped as follows:
Legacy Pacing fill strategy=Even — Now configured as Flight pacing=Even and Intraday pacing=Even
Legacy Pacing fill strategy=Slightly Ahead — Now configured as Flight pacing=Slightly Ahead and Intraday pacing=Even
Legacy Pacing fill strategy=Frontload — Now configured as Flight pacing=Frontload and Intraday pacing=ASAP
Legacy Pacing fill strategy=Aggressive Frontload — Now configured as Flight pacing=Aggressive Frontload and Intraday pacing=ASAP
Auction Insights is a new troubleshooting tool that allows you to analyze the deal composition of both guaranteed and non-guaranteed private deals. Using data visualizations, this tool shows the trend and relative proportions of values received for key auction attributes within a specific time period.
With transparency into bid request data from publishers, you can avoid time-consuming troubleshooting steps.
The new Inventory > Deals view includes the same data customization capabilities as the Campaigns views, including additional filters, column customization and the option to save custom views, column sorting, and a data visualization (chart) view. You can open a command menu in each row by clicking … after the deal name.
The Inventory tab of the placement Inspector now includes customizable data visualization charts and expanded performance metrics, such as Viewability Rate, Clicks, and Yesterday’s CPM.
Additional information about Deal IDs and Simple Ad Serving is now available.
See the subchapter on Inventory > Private Inventory.
10 December 2021
Video tutorials
New video tutorials are available: “Introduction to Advertising DSP,” “Account Structure and User Interface,” “How to Create a Package,” “How to Bulk Upload Third-Party Ad Tags,” and “How to Edit Placements Using Bulk Edit Tools.”
In the Deal ID settings, “Rubicon” was changed to “Magnite DV+,” where DV+ stands for display, video, and other formats such as audio. This naming reflects the new branding for Magnite SSP. Note: Magnite DV+ is still listed as “Rubicon” in the Deal ID Inbox.
You can now create and manage Amazon S3 and different types of FTP delivery locations, called report destinations, for your custom reports. Once you configure report destinations, you can set up each of your new custom reports to be delivered to one or more locations of a single destination type, or to email recipients. Updates to your Amazon S3 and FTP credentials don’t interrupt report delivery.
Your existing reports are still sent to the specified email recipients. To configure delivery to a different report destination, create a report with the new destination.
The placement Inspector now includes an Inventory tab, which shows all deals and their associated metrics for the placement. Use the information to make quick adjustments or troubleshoot issues without generating a custom report.
(Users with permission to include Clearcast clock numbers in their ads) DSP no longer shows an error if you use a clock number that’s attached to another ad. Note: The best practice is to use a unique clock number for each video ad. Otherwise, the publisher won’t approve all of the ads.
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Deal IDs
The Deal ID settings and other places in the user interface reflect new branding for Magnite SSP:
The SSP “Tremor” (Telaria) is now “Magnite CTV.”
In the coming weeks, Rubicon" will change to “Magnite DV+,” where DV+ stands for display, video, and other formats such as audio.
You can now submit ads and check the status of ads for Freewheel programmatic guaranteed deals from the Ads view. Previously, you could do both only from the Deals view.
All DSP and other Adobe Advertising documentation on Experience League is now machine translated into all available languages. To change the displayed language, use the “Change Language” menu at the bottom left of any page.
