Specifications for Supported Ad Types
Video Ads (Pre-Roll, CTV, and Universal Video)
Supported Screens
Ads are delivered by default on desktop, mobile, and connected TV devices. Device targeting is available to adjust delivery.
Supported Third-Party Ad Servers
You can use tag sheets from DCM, Flashtalking, Innovid, and Sizmek. For a full list of supported vendors, see “Certified Ad Serving Partners.”
Requirements for High-Definition Video Assets (Required)
Video Tag Type: VPAID 2.0 JavaScript or VAST (CTV). All VPAID ad units must adhere to the VPAID 2.0 specification as defined by the Interactive Advertising Bureau (IAB).
Video Codec: MP4/H.264
Resolution: 1280x720 for 720p, 1920x1080 for 1080p
Bitrate: 1500-2500 kbps for 720p, 2500-3500 kbps for 1080p
H.264 Profile/Level: High profile, level 3.1 for 720p; High profile, level 4.0 for 1080p
Video Frame Rate: 29.970 fps (commonly referred to as 30 fps) for NTSC countries, 25 fps for PAL countries, 23.976 fps (commonly referred to as 24 fps) for film-look content
Video Color Space: 4:2:0 YUV Chroma subsampling
Video Interlacing: Progressive scanning, i.e., non-interlaced. No intra-field motion (blending frames) or interlacing.
Leaders (Slate): Not permitted
Audio Codec: AAC-LC or HE-AACv1
Audio Bitrate: 128-192 kbps for AAC-LC, 64-128 kbps for HE-AACv1
Audio Channel: 2-channel stereo mix
Audio Sample Rate: 44.1 kHz or 48 kHz, as per source material
Audio Levels: 24 LKFS (+/- 2.0 dB) in the US as per ATSC A/85; 23 LUFS (+/- 1.0) in the EU as per EBU R128
Additional Publisher Requirements for Connected TV Ads
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A+E Network: See A+E Network’s ad specifications
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Discovery: See Discovery’s ad specifications.
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Disney (incl. Hulu): See Disney’s ad specifications.
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HBO Max: See HBO Max’s ad specifications.
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NBCUniversal:
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Paramount: See Paramount’s ad specifications.
Display Ads
Supported Screens
Ads are delivered by default on desktop and mobile devices. Device targeting is available to adjust delivery.
Supported File Types
Image: GIF, JPG/JPEG, PNG
HTML5: Image file types: GIF, JPG/JPEG, PNG, SVG
Requirements for Image Assets (Required)
Universal Display is supported.
Recommended ad sizes: 120x60, 160x600, 180x150, 300x50, 300x100, 300x1050, 300x250, 300x600, 320x50, 320x480, 480x60, 640x480, 88x31, 728x90, 970x250, 970x90
Supported Third-Party Ad Servers: You can use tag sheets from DCM, Flashtalking, Innovid, and Sizmek. For a full list of supported vendors, see “Certified Ad Serving Partners.”
Audio Ads
Supported Screens
Desktop, Mobile, Tablet, Smart Speakers, and Connected TV
Supported Third-Party Ad Servers
You can use tag sheets from DCM, Flashtalking, Innovid, and Sizmek. For a full list of supported vendors, see “Certified Ad Serving Partners.”
Requirements for Audio Assets (Required)
File type: MP3, OGG, AAC
Leaders (slate): Not permitted
Maximum file size: 2MB
Bitrate: 128
File Length: 0-60s
Additional Publisher Requirements
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iHeartRadio
- Length: 5, 15, 30 or 60 seconds
- File type: MP3
- Maximum file size: 320 kbps
- Volume: 44.1 kHz
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Pandora
- Length: 15 or 30 seconds
- File type: MP4 (in-app), MP3 (desktop)
- Maximum file size: 2.2 MB
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SoundCloud
- Length: 6, 15, or 30 seconds
- File type: MP3
- Maximum file size: 5 MB
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Spotify
- Length: Up to 30 seconds
- File type: OGG
- Maximum file size: 500MB
- Volume: RMS normalized to -14; dBFS peak normalized to -0.2 dBFS
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TargetSpot
- Length: 15, 30 or 60 seconds
- File type: MP3
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TuneIn
- Length: 10, 15, or 30 seconds
- File type: MP3, OGG
- Volume: 44.1 kHz
Requirements for Companion Banner Ads (Optional)
Supported sizes: 300x250, 500x500, 640x640, 1024x1024
Additional Publisher Requirements
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iHeartRadio:
- File type: JPEG, JPG, PNG, GIF, SWF, HTML
- Maximum file size: 2.2 MB
- Dimensions: 300x250
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Pandora:
- File type: JPEG, GIF
- Maximum file size: Size: 100 KB
- Dimensions: 300x250 (mobile or desktop), or 500x500 (desktop)
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SoundCloud:
- File type: Static JPG, PNG
- Maximum file size: Under 400 KB
- Dimensions: 1024x1024
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Spotify:
- File type: Static JPG, PNG
- Maximum file size: 200 KB
- Dimensions: 300x250
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TuneIn:
- File type: JPEG, JPG, PNG, GIF, HTML
- Maximum file size: 2 MB
- Dimensions: 300x250
Native Display Ads
Each ad can include either a still image or a moving GIF (cinemagraph).
Supported Screens
Ads are delivered by default on desktop and mobile devices. Device targeting is available to adjust delivery.
Required Assets for All Native In-Feed Formats
Image Asset
Resolution: Minimum 600x600px; Recommended minimum of 1200x627px
File type: JPEG (image ad or video ad cover image), GIF (cinemograph)
File Size: Less than 1 MB (Image should be free of text.)
Advertiser Logo
Resolution: Minimum 80x80px; Recommended minimum of 300x300px
File type: JPEG or PNG.
Aspect ratio: 1x1 ratio
Text/Copy
Headline: Maximum 200 characters; 25 characters recommended
Caption: Maximum 200 characters; 100 characters recommended
Sponsored By: Maximum 200 characters; 30 characters recommended
Call to Action (MoPub Only): Maximum 15 characters
Landing Page URL
The click-through URL with optional click trackers.
Requirements for click trackers:
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Third-party impression-tracking pixels: 1x1 image URL format only
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Viewability JavaScript trackers: Supported for IAS only; 1x1 images in JS.append format only
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Third-party click-tracking pixels: Must redirect to the landing page embedded in the URL (HTTP 302 redirect)
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Data management platform (DMP) click trackers with 200 or more responses aren’t supported.