Set up a Programmatic Guaranteed Deal
Supported supply side platforms only
After you negotiate a programmatic guaranteed (PG) deal with a supported publisher, you can set up the deal within DSP either by using the Deal ID inbox or by manually entering the deal details.
Set up a Programmatic Guaranteed Deal Using the Deal ID Inbox pg-setup-deal-id-inbox
The following method is the preferred procedure for FreeWheel, Google Authorized Buyers, and Magnite DV+.
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After you save the deal, select the ads (or 1x1 tracking pixel for publisher-managed ads) that will be used for the deal and create a programmatic guaranteed (PG) default placement, as prompted.
Creating a default PG placement for the deal is mandatory to deliver 100% of your buy. This type of placement has no targeting so DSP can return a bid to every bid request from the publisher.
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If you’re accepting a single deal, you’re automatically redirected to the PG default placement creation workflow.
All FreeWheel deals are proposed as a single deal.
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If you’re accepting a proposal with multiple PG deal IDs, then identify each PG default placement you need to create. Once you create all required placements, the continue button is enabled.
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(Optional) Target the PG deal in additional PG or non-PG placements by clicking > Attach new placement.
A deal can target multiple placements that support any combination of media types (such as connected TV, desktop, and audio).
Manually Set up a Programmatic Guaranteed Deal
Use this method for all other SSPs.
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After you save the deal, select the ads (or 1x1 tracking pixels for publisher-managed ads) that will be used for the deal and create a PG default placement, as prompted.
Creating a PG default placement for the deal is mandatory to deliver 100% of your buy. This type of placement has no targeting so DSP can return a bid to every bid request from the publisher.
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(Optional) Target the PG deal in additional PG or non-PG placements by clicking > Attach new placement.
A deal can target multiple placements that support any combination of media types (such as connected TV, desktop, and audio).