Adobe Journey Optimizer Documentation cjm-documentation

What’s new ?

Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates page.

February release is live!

Discover new features and improvements coming with Adobe Journey Optimizer 24.2 release.

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Web In-App Messaging

You can now use the new Web In-App messaging capability to display personalized content directly on websites, through modal-overlay messages. This feature enables you to engage effectively with web visitors, enhancing user interaction, retention, and conversion rates.

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Multi-channel content templates

In addition to Email, content templates are now available for the following channels: Push, In-app, SMS and Direct mail, each channel having dedicated template types. For Email, you can now select the Content type, which allows you to save the subject line as part of your email template.

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Start with the basics

Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role.

User interface
Learn how to navigate and optimize your experience in Journey Optimizer.

Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement.

Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience.

Explore the documentation

Additional resources

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