Get started with direct mail create-direct

Direct mail is an offline channel that allows you to personalize and generate the extraction files required by direct mail providers to send mail to your customers.

When creating a direct mail campaign, Journey Optimizer automatically generates a file containing all the targeted profiles and selected data, such as postal addresses and profile attributes. This file is sent to the server of your choice so that it is accessible by your chosen direct mail provider, who will handle the actual mailing process for you.

The main steps to send direct mail messages are as follows:

Direct mail messages can only be created in the context of scheduled campaigns. They are not available for use in API-triggered campaigns or in journeys.