Analytics variable mapping in Adobe Experience Edge
The following table shows the variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. If you use these XDM Field Paths, no additional configuration is necessary to send data to Adobe Analytics. These fields are included in the Adobe Analytics ExperienceEvent Template field group.
Previous updates to this table can be found on this page’s commit history on GitHub.
application.isClose
application.isInstall
application.isLaunch
application.closeType
close
(A lifecycle session ends and a pause event was received for the previous session) and unknown
(A lifecycle session ends without a pause event). Helps set the mobile lifecycle metric Crashes metric.application.isInstall
application.isLaunch
application.name
application.isUpgrade
application.version
application.sessionLength
commerce.checkouts.id
commerce.checkouts.value
commerce.order.currencyCode
commerce.order.purchaseID
commerce.order.payments[0].transactionID
commerce.productListAdds.id
commerce.productListAdds.value
commerce.productListOpens.id
commerce.productListOpens.value
commerce.productListRemovals.id
commerce.productListRemovals.value
commerce.productListViews.id
commerce.productListViews.value
commerce.productViews.id
commerce.productViews.value
commerce.purchases.value
device.model
device.colorDepth
device.screenHeight
device.screenWidth
device.type
environment.browserDetails.acceptLanguage
environment.browserDetails.cookiesEnabled
Y
(the browser accepts cookies) and N
(the browser rejects cookies).environment.browserDetails.javaEnabled
environment.browserDetails.userAgent
User-Agent
HTTP request header. You can map this field to an eVar if you would like to use it in reports.environment.browserDetails.viewportHeight
environment.browserDetails.viewportWidth
environment.carrier
environment.connectionType
environment.ipV4
X-Forwarded-For
HTTP header.environment.language
environment.operatingSystem
environment.operatingSystemVersion
_experience.analytics.customDimensions.
eVars.eVar1
[...]
_experience.analytics.customDimensions.
eVars.eVar250
_experience.analytics.customDimensions.
hierarchies.hier1
[...]
_experience.analytics.customDImensions.
hierarchies.hier5
_experience.analytics.customDimensions.
listProps.prop1.delimiter
[...]
_experience.analytics.customDimensions.
listProps.prop75.delimiter
_experience.analytics.customDimensions.
listProps.prop1.values
[...]
_experience.analytics.customDimensions.
listProps.prop75.values
_experience.analytics.customDimensions.
lists.list1.list[].value
[...]
_experience.analytics.customDimensions.
lists.list3.list[].value
value
strings in each respective list[]
array to its respective List variable. Delimiter is automatically chosen based on the value set in Report suite settings._experience.analytics.customDimensions.
props.prop1
[...]
_experience.analytics.customDimensions.
props.prop75
_experience.analytics.event1to100.
event1.id
[...]
_experience.analytics.event901to1000.
event1000.id
event678
, use _experience.analytics.event601to700.event678.id
._experience.analytics.event1to100.
event1.value
[...]
_experience.analytics.event901to1000.
event1000.value
event567
is _experience.analytics.event501to600.event567.value
.identityMap.ECID[0].id
marketing.trackingCode
media.mediaTimed.completes.value
media.mediaTimed.dropBeforeStart.value
c.a.media.view
, c.a.media.timePlayed
, c.a.media.play
media.mediaTimed.federated.value
media.mediaTimed.firstQuartiles.value
media.mediaTimed.mediaSegmentView.value
media.mediaTimed.midpoints.value
media.mediaTimed.pauseTime.value
media.mediaTimed.pauses.value
media.mediaTimed.primaryAssetReference.
@id
media.mediaTimed.primaryAssetReference.
dc:title
media.mediaTimed.primaryAssetReference.
iptc4xmpExt:Creator[N].iptc4xmpExt:Name
media.mediaTimed.primaryAssetReference.
iptc4xmpExt:Episode.iptc4xmpExt:Number
media.mediaTimed.primaryAssetReference.
iptc4xmpExt:Genre
media.mediaTimed.primaryAssetReference.
iptc4xmpExt:Rating[N].iptc4xmpExt:RatingValue
media.mediaTimed.primaryAssetReference.
iptc4xmpExt:Season.iptc4xmpExt:Number
media.mediaTimed.primaryAssetReference.
iptc4xmpExt:Series.iptc4xmpExt:Identifier
media.mediaTimed.primaryAssetReference.
iptc4xmpExt:Series.iptc4xmpExt:Name
media.mediaTimed.primaryAssetReference.
showType
media.mediaTimed.primaryAssetReference.
xmpDM:duration
media.mediaTimed.primaryAssetViewDetails.
@id
media.mediaTimed.primaryAssetViewDetails.
broadcastChannel
media.mediaTimed.primaryAssetViewDetails.
broadcastContentType
media.mediaTimed.primaryAssetViewDetails.
broadcastNetwork
media.mediaTimed.primaryAssetViewDetails.
mediaSegmentView.value
media.mediaTimed.primaryAssetViewDetails.
playerName
media.mediaTimed.primaryAssetViewDetails.
playerSDKVersion.version
media.mediaTimed.primaryAssetViewDetails.
sourceFeed
media.mediaTimed.primaryAssetViewDetails.
streamFormat
media.mediaTimed.progress10.value
media.mediaTimed.progress95.value
media.mediaTimed.resumes.value
media.mediaTimed.starts.value
media.mediaTimed.thirdQuartiles.value
media.mediaTimed.timePlayed.value
media.mediaTimed.totalTimePlayed.value
placeContext.geo._schema.latitude
placeContext.geo._schema.longitude
placeContext.geo.postalCode
placeContext.geo.stateProvince
placeContext.localTime
t_time_info
in Data feeds.productListItems[]._experience.analytics.
customDimensions.eVars.eVar1
[...]
productListItems[]._experience.analytics.
customDimensions.eVars.eVar250
productListItems[]._experience.analytics.
event1to100.event1.value
[...]
productListItems[]._experience.analytics.
event901-1000.event1000.value
productListItems[].productCategories[].categoryID
productListItems[].name
productListItems[].priceTotal
productListItems[].SKU
web.webInteraction.URL
web.webInteraction.name
web.webInteraction.type
web.webInteraction.type
other
(Custom links), download
(Download links), and exit
(Exit links).web.webPageDetails.URL
web.webPageDetails.isErrorPage
web.webPageDetails.name
web.webPageDetails.server
web.webPageDetails.siteSection
web.webReferrer.URL
Mapping other XDM fields to Analytics variables
If there are any dimensions or metrics that you want to add to Adobe Analytics, you can do so through Context Data variables. Any XDM field elements that are not automatically mapped are sent to Adobe Analytics as Context Data with the prefix a.x. You can then map this context data variable to the desired Analytics variable using Processing rules. For example, if you send the following event:
alloy("event",{
"xdm":{
"_atag":{
"search":{
"term":"Example search term"
}
}
}
})
The Web SDK sends that data to Adobe Analytics as the context data variable a.x._atag.search.term
. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as an eVar: