List variables

Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). This is the maximum length of each element.

Value Delimiter: The character used to separate values within the List Var. Most commonly these are characters such as commas, colons, pipes, or something similar.

Expiration: Similar to eVar expiration, this field determines the amount of time that can occur between the List Var and the conversion event for them to be related.

• At a page view or visit level: Success events beyond the page view or visit would not link back to any values within the List Var.
• Based on a time period, such as day, week, month, etc: Success events beyond the specified time period would not link back to any values within the List Var. A custom number of days can be defined as well.
• Specific conversion events: Any other success events that fire after the specific event designated would not link back to any values within the List Var.
• Never: Any amount of time can pass between the List Var and success event.

Allocation: This setting determines how success events divide credit between values:

• Full: All variable values defined prior to the variable’s expiration get full credit for success events.
• Linear: All variable values defined prior to the variable’s expiration get credit divided credit for conversion events.
• Variable values are never overwritten, but instead added to the values that get credit for success events.

Max Values: Designates the number of active values allowed for this list variable. For example, if set to 3, only the last 3 values captured is saved and any previous values captured are discarded. Note that if multiple values for the same list var are sent in on the same hit and you have restricted using max values, each value will have the same timestamp and there is not guarantee as to which value is saved.