Adobe Experience Cloud Identity Service
The Experience Cloud Identity Service enables the common identification framework for Experience Cloud Application and Services. It works by assigning a unique, persistent ID known as the Experience Cloud ID (ECID) to a site visitor.
Understanding the main entities of identity
To better understand how Adobe helps uniquely identify visitors and resolves identity information, reade the breakdown below:
- Experience Cloud Identity Service: The Experience Cloud Identity Service is responsible for setting the Experience Cloud ID (ECID). For more information, read the Experience Cloud Identity Service overview.
- Experience Cloud ID (ECID): The ECID is a shared identity namespace used across Adobe Experience Platform and Adobe Experience Cloud applications to identify people and devices. For more information on the ECID, read the ECID overview.
- Experience Platform Identity Service: The Experience Platform Identity Service provides you with a comprehensive view of your customers and their behavior by bridging identities across devices and systems. For more information, read Experience Platform Identity Service overview.
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