DocumentationAnalyticsExport Guide

Data column reference

Last update: Fri Feb 23 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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Use this page to learn what data is contained in each column. Most implementations don’t use every column, so this page can be referenced when determining which columns to include in a data feed export.

IMPORTANT
For any given column (for instance, one that is defined as 255 characters), a data feed can send additional characters due to the addition of characters escaping values in a string. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits.

Columns, Descriptions, and Data Types

NOTE
Most columns contain a similar column with a prefix of post_. Post columns contain values after server-side logic, processing rules, and VISTA rules. Adobe recommends using post columns in most cases. See Data feeds FAQ for more information.

Previous updates to this table can be found on this page’s commit history on GitHub.

Column name
Column description
Data type
accept_language
Lists all accepted languages, as indicated in the Accept-Language HTTP header in an image request.
char(20)
adload
Media ad loads
varchar(255)
aemassetid
A multi-value variable corresponding to Asset ID’s (GUID’s) of a set of Adobe Experience Manager Assets. Increments Impression Events.
text
aemassetsource
Identifies the source of the asset event. Used in Adobe Experience Manager.
varchar(255)
aemclickedassetid
Asset ID of an Adobe Experience Manager asset. Increments Click Events.
varchar(255)
browser
Numeric ID of the browser. References the browser.tsv lookup table.
int unsigned
browser_height
Height in pixels of the browser window.
smallint unsigned
browser_width
Width in pixels of the browser window.
smallint unsigned
c_color
Bit depth of the color palette. Used as part of calculating the Color depth dimension. AppMeasurement uses the JavaScript function screen.colorDepth().
char(20)
campaign
Variable used in the Tracking Code dimension.
varchar(255)
carrier
Adobe Advertising integration variable. Specifies the mobile carrier. The key value for carrier.tsv Dynamic lookup.
varchar(100)
ch_hdr
Client hints collected through the HTTP request header.
text
ch_js
Client hints collected through the User-Agent Client Hints JavaScript API.
text
channel
Variable used in the Site sections dimension.
varchar(100)
click_action
No longer used. Address of linked clicked in the legacy ClickMap tool.
varchar(100)
click_action_type
No longer used. Link type of the legacy ClickMap tool.
0: HREF URL
1: Custom ID
2: JavaScript onClick event
3: Form element
tinyint unsigned
click_context
No longer used. Page name where the link click occurred. Part of the legacy ClickMap tool.
varchar(255)
click_context_type
No longer used. Indicates if click_context had a page name or defaulted to page URL.
0: Page URL
1: Page Name
tinyint unsigned
click_sourceid
No longer used. Numeric ID for the location on the page of the clicked link. Part of the legacy ClickMap tool.
int unsigned
click_tag
No longer used. Type of HTML element that was clicked.
char(10)
clickmaplink
Activity Map link
varchar(255)
clickmaplinkbyregion
Activity Map link by region
varchar(255)
clickmappage
Activity Map page
varchar(255)
clickmapregion
Activity Map region
varchar(255)
code_ver
API or client SDK version used to compile and send the image request.
char(16)
color
Color depth ID based on the value of the c_color column. References the color_depth.tsv lookup table.
smallint unsigned
connection_type
Numeric ID representing the connection type. Variable used in the Connection type dimension. References the connection_type.tsv lookup table.
tinyint unsigned
cookies
Variable used in the Cookie support dimension.
Y: Enabled
N: Disabled
U: Unknown
char(1)
country
Numeric ID representing values found in the country.tsv lookup.
smallint unsigned
ct_connect_type
Related to the connection_type column. Most common values are LAN/Wifi, Mobile Carrier, and Modem.
char(20)
curr_factor
Determines the currency decimal place, and is used for currency conversion. For example, USD uses two decimal places, so this column value would be 2.
tinyint
curr_rate
The exchange rate when the transaction occurred. Adobe partners with XE to determine the current day’s exchange rate.
decimal(24,12)
currency
The currency code that was used during the transaction.
char(8)
cust_hit_time_gmt
Timestamp-enabled report suites only. The timestamp sent with the hit, based in UNIX® time.
int
cust_visid
If a custom visitor ID is set, it is populated in this column.
varchar(255)
daily_visitor
Flag to determine if the hit is a new daily visitor.
tinyint unsigned
dataprivacyconsentoptin
Variable used in the Consent management opt-in dimension. Multiple values can be present per hit, separated by a pipe (|). Valid values include DMP and SELL.
varchar(100)
dataprivacyconsentoptout
Variable used in the Consent management opt-out dimension. Multiple values can be present per hit, separated by a pipe (|). Valid values include SSF, DMP, and SELL.
varchar(100)
date_time
The time of the hit in readable format, based on the report suite’s time zone.
datetime
domain
Variable used in the Domain dimension. Based on the visitor’s internet access point.
varchar(100)
duplicate_events
Lists each event that was counted as a duplicate.
varchar(255)
duplicate_purchase
Flag indicating that the purchase event for this hit is ignored because it is a duplicate.
tinyint unsigned
duplicated_from
Only used in report suites containing hit copy VISTA rules. Indicates which report suite that the hit was copied from.
varchar(40)
ef_id
The ef_id used in Adobe Advertising integrations.
varchar(255)
evar1 - evar250
Custom variables 1-250. Used in eVar dimensions. Each organization uses eVars differently. The best place for more information on how your organization populates respective eVars would be a solution design document specific to your organization.
varchar(255)
event_list
Comma-separated list of numeric IDs representing events triggered on the hit. Includes both default events and custom events 1-1000. Uses event.tsv lookup.
text
exclude_hit
Flag indicating that the hit is excluded from reporting. The visit_num column is not incremented for excluded hits.
1: Not used. Part of a scrapped feature.
2: Not used. Part of a scrapped feature.
3: No longer used. User agent exclusion
4: Exclusion based on IP address
5: Vital hit info missing, such as page_url, pagename, page_event, or event_list
6: JavaScript did not correctly process hit
7: Account-specific exclusion, such as in a VISTA rules
8: Not used. Alternate account-specific exclusion.
9: Not used. Part of a scrapped feature.
10: Invalid currency code
11: Hit missing a timestamp on a timestamp-only report suite, or a hit contained a timestamp on a non-timestamp report suite
12: Not used. Part of a scrapped feature.
13: Not used. Part of a scrapped feature.
14: Target hit that did not match up with an Analytics hit
15: Not currently used.
16: Advertising Cloud hit that did not match up to an Analytics hit
tinyint unsigned
first_hit_page_url
The very first URL of the visitor.
varchar(255)
first_hit_pagename
Variable used in the Entry page original dimension. The original entry page name of the visitor.
varchar(100)
first_hit_ref_domain
Variable used in the Original referring domain dimension. Based on first_hit_referrer. The very first referring domain of the visitor.
varchar(100)
first_hit_ref_type
Numeric ID representing the referrer type of the very first referrer of the visitor. Uses referrer_type.tsv lookup.
tinyint unsigned
first_hit_referrer
The very first referring URL of the visitor.
varchar(255)
first_hit_time_gmt
Timestamp of the very first hit of the visitor in UNIX® time.
int
geo_city
Name of the city that the hit came from, based on IP. Used in the Cities dimension.
char(32)
geo_country
Abbreviation of the country that the hit came from, based on IP. Used in the Countries dimension.
char(4)
geo_dma
Numeric ID of the demographic area that the hit came from, based on IP. Used in the US DMA dimension.
int unsigned
geo_region
Name of the state or region that the hit came from, based on IP. Used in the Regions dimension.
char(32)
geo_zip
The zip code that the hit came from, based on IP. Helps populate the Zip code dimension. See also zip.
varchar(16)
hier1 - hier5
Used by hierarchy variables. Contains a delimited list of values. The delimiter is chosen under report suite settings.
varchar(255)
hit_source
Indicates the source that the hit came from. Hit sources 1, 2, and 6 are billed.
1: Standard image request without timestamp
2: Standard image request with timestamp
3: Live data source upload with timestamps
4: Not used
5: Generic data source upload
6: Full processing data source upload
7: TransactionID data source upload
8: No longer used; Previous versions of Adobe Advertising Cloud data sources
9: No longer used; Adobe Social summary metrics
10: Audience Manager server-side forwarding used
tinyint unsigned
hit_time_gmt
The timestamp of the hit Adobe data collection servers received the hit, based in UNIX® time.
int
hitid_high
Used with hitid_low to identify a hit.
bigint unsigned
hitid_low
Used with hitid_high to identify a hit.
bigint unsigned
homepage
No longer used. Indicated if the current URL is the browser’s homepage.
char(1)
hourly_visitor
Flag to determine if the hit is a new hourly visitor.
tinyint unsigned
ip
The IPv4 address, based on the HTTP header of the image request. Mutually exclusive to ipv6; if this column contains a non-obfuscated IP address, ipv6 is blank.
char(20)
ip2
Not used. Backend reference variable for report suites containing VISTA rules based on IP address.
char(20)
ipv6
The compressed IPv6 address, if available. Mutually exclusive to ip; if this column contains a non-obfuscated IP address, ip is blank.
varchar(40)
j_jscript
Version of JavaScript supported by the browser.
char(5)
java_enabled
Flag indicating whether Java is enabled.
Y: Enabled
N: Disabled
U: Unknown
char(1)
javascript
Lookup ID of JavaScript version, based on j_jscript. References the javascript_version lookup table.
tinyint unsigned
language
Numeric ID of language. Uses languages.tsv lookup table.
smallint unsigned
last_hit_time_gmt
Timestamp (in UNIX® time) of the prior hit. Used to calculate the Days since last visit dimension.
int
last_purchase_num
Variable used in the Customer loyalty dimension. The number of previous purchases the visitor has made.
0: No prior purchases (not a customer)
1: 1 prior purchase (new customer)
2: 2 prior purchases (return customer)
3: 3 or more prior purchases (loyal customer)
int unsigned
last_purchase_time_gmt
Used in the Days since last purchase dimension. Timestamp (in UNIX® time) of the last purchase made. For first-time purchases and visitors that have not made a purchase before, this value is 0.
int
latlon1
Location (down to 10 km)
varchar(255)
latlon23
Location (down to 100 m)
varchar(255)
latlon45
Location (down to 1 m)
varchar(255)
mc_audiences
List of Audience Manager segment IDs that the visitor belongs to. The post_mc_audiences column changes the delimiter to --**--.
text
mcvisid
Experience Cloud Visitor ID. 128-bit number consisting of two concatenated 64-bit numbers padded to 19 digits.
varchar(255)
mobile_id
If the user is using a mobile device, the numeric ID of the device. The key value for mobile_attributes.tsv Dynamic lookup.
int
mobileaction
Mobile action. Automatically collected when trackAction is called in Mobile Services. Allows for automatic action pathing in the app.
varchar(100)
mobileappid
Mobile app ID. Stores the application name and version in the following format: [AppName] [BundleVersion]
varchar(255)
mobileappperformanceappid
Used in the Apteligent data connector. The App ID used in Apteligent.
varchar(255)
mobileappperformancecrashid
Used in the Apteligent data connector. The crash ID used in Apteligent.
varchar(255)
mobileappstoreobjectid
Used in the Appfigures data connector. App store object ID.
varchar(255)
mobilebeaconmajor
Mobile Services beacon major
varchar(100)
mobilebeaconminor
Mobile Services beacon minor
varchar(100)
mobilebeaconproximity
Mobile Services beacon proximity
varchar(255)
mobilebeaconuuid
Mobile Services beacon UUID
varchar(100)
mobilecampaigncontent
The name or ID of the content that displayed the link. Populated by Mobile App Acquisition.
varchar(255)
mobilecampaignmedium
Marketing medium, such as banner or email. Populated by Mobile App Acquisition.
varchar(255)
mobilecampaignname
Name of the campaign, also stored in the campaign variable. Populated by Mobile App Acquisition.
varchar(255)
mobilecampaignsource
Original referrer, such as newsletter or social media network. Populated by Mobile App Acquisition.
varchar(255)
mobilecampaignterm
Paid keywords or other terms you want to track with this acquisition. Populated by Mobile App Acquisition.
varchar(255)
mobiledayofweek
Number of the weekday that the app was launched on.
varchar(255)
mobiledayssincefirstuse
Number of days since the app was run for the first time.
varchar(255)
mobiledayssincelastupgrade
RETIRED - Collected from the context data variable a.DaysSinceLastUpgrade. The number of days that have passed since the previous session.
varchar(255)
mobiledayssincelastuse
Number of days since the app was last run.
varchar(255)
mobiledeeplinkid
Collected from the context data variable a.deeplink.id. Used in acquisition reports as an identifier for mobile acquisition link.
varchar(255)
mobiledevice
Mobile device name. On iOS, it is stored as a comma-separated 2-digit string. The first number represents the device generation, and the second number represents the device family.
varchar(255)
mobilehourofday
Defines the hour of the day that the app was launched. Follows 24-hour numerical format.
varchar(255)
mobileinstalldate
Mobile install date. Provides the date of the first time that a user opens the mobile app.
varchar(255)
mobilelaunchessincelastupgrade
RETIRED - Collected from the context data variable a.LaunchesSinceUpgrade. Reports the number of launches since last upgrade.
varchar(255)
mobilelaunchnumber
Increments by one each time the mobile app is launched.
varchar(255)
mobileltv
No longer used. Populated by trackLifetimeValue methods.
varchar(255)
mobilemessagebuttonname
Collected from the context data variable a.message.button.id. Used for in-app messaging to identify the button that closed the message.
varchar(100)
mobilemessageid
In-app Message ID
varchar(255)
mobilemessageonline
In-app Message Online
varchar(255)
mobilemessagepushoptin
Collected from the context data variable a.push.optin. Set to “true” when the user opts in to push messaging; otherwise the value is “false”.
varchar(255)
mobilemessagepushpayloadid
Collected from the context data variable a.push.payloadid. Used in push messaging as the payload identifier.
varchar(255)
mobileosenvironment
RETIRED - Collected from the context data variable a.OSEnvironment. States OS environment, such as Android or iOS.
varchar(255)
mobileosversion
Mobile Services operating system version
varchar(255)
mobileplaceaccuracy
Collected from the context data variable a.loc.acc. Indicates the accuracy of the GPS in meters at time of collection.
varchar(255)
mobileplacecategory
Collected from the context data variable a.loc.category. Describes the category of a specific place.
varchar(255)
mobileplaceid
Collected from the context data variable a.loc.id. Identifier for a given point of interest.
varchar(255)
mobilepushoptin
Mobile Services Push opt-in
varchar(255)
mobilepushpayloadid
Mobile Services Push payload ID
varchar(255)
mobilerelaunchcampaigncontent
Mobile Services launch content
varchar(255)
mobilerelaunchcampaignmedium
Mobile Services launch medium
varchar(255)
mobilerelaunchcampaignsource
Mobile Services launch source
varchar(255)
mobilerelaunchcampaignterm
Mobile Services launch term
varchar(255)
mobilerelaunchcampaigntrackingcode
Collected from the context data variable a.launch.campaign.trackingcode. Used in acquisition as the tracking code for launch campaign.
varchar(255)
mobileresolution
Resolution of the mobile device. [Width] x [Height] in pixels.
varchar(255)
monthly_visitor
Flag indicating the visitor is unique to the current month.
tinyint unsigned
mvvar1 - mvvar3
List variable values. Contains a delimited list of custom values depending on implementation. The post_mvvar1 - post_mvvar3 columns replace the original delimiter with --**--.
text
mvvar1_instances - mvvar3_instances
The list variable values that were set on the current hit. Replaces the original delimiter with --**--. Does not have a post column.
text
namespace
Not used. Part of a scrapped feature.
varchar(50)
new_visit
Flag that determines if the current hit is a new visit. Set by Adobe servers after 30 minutes of visit inactivity.
tinyint unsigned
os
Numeric ID representing the operating system of the visitor. Based on the user_agent column. The key value for operating_system.tsv standard lookup and operating_system_type.tsv Dynamic lookup.
int unsigned
p_plugins
No longer used. List of plugins available to the browser. Used the JavaScript function navigator.plugins().
text
page_event
The type of hit that is sent in the image request (standard hit, download link, custom link, exit link). See Page event lookup.
tinyint unsigned
page_event_var1
Only used in link tracking image requests. The URL of the download link, exit link, or custom link clicked.
text
page_event_var2
Only used in link tracking image requests. The custom name (if specified) of the link.
varchar(100)
page_event_var3
No longer used. Contained Survey and Media module data. Populated legacy video reports in previous versions of Adobe Analytics.
text
page_type
Used to populate the Pages not found dimension. Used exclusively for 404 pages. This variable should either be empty or contain the value ErrorPage.
char(20)
page_url
The URL of the hit. Note that post_page_url is stripped for link tracking image requests and uses a data type of varchar(255).
text
pagename
Used to populate the Page dimension. If the pagename variable is empty, Analytics uses page_url instead.
varchar(100)
pagename_no_url
Similar to pagename, except it does not fall back to page_url. Only the post column is available.
varchar(100)
paid_search
Flag that is set if the hit matches paid search detection.
tinyint unsigned
partner_plugins
Not used. Part of a scrapped feature.
varchar(255)
persistent_cookie
Used in the Persistent cookie support dimension. Indicates if the visitor supports cookies that are not discarded after each hit.
char(1)
plugins
No longer used. List of numeric ID’s that correspond to plugins available within the browser. Uses plugins.tsv lookup.
varchar(180)
pointofinterest
Mobile Services point of interest name
varchar(255)
pointofinterestdistance
Mobile Services distance to point of interest center
varchar(255)
post_ columns
Contains the value ultimately used in reports. Each post column is populated after server-side logic, processing rules, and VISTA rules. Adobe recommends using post columns in most cases.
See respective non-post column
prev_page
Not used. Adobe-proprietary identifier of the previous page.
int unsigned
product_list
Product list as passed in through the products variable. Products are delimited by commas while individual product properties are delimited by semicolons.
text
product_merchandising
Not used. Use product_list instead.
text
prop1 - prop75
Custom traffic variables 1-75. Used in Prop dimensions.
varchar(100)
purchaseid
Unique identifier for a purchase, as set using the purchaseID variable. Used by the duplicate_purchase column.
char(20)
quarterly_visitor
Flag to determine if the hit is a new quarterly visitor.
tinyint unsigned
ref_domain
Based on the referrer column. The referring domain of the hit. Used in the Referring domain dimension.
varchar(100)
ref_type
A numeric ID representing the type of referral for the hit. Used in the Referrer type dimension.
1: Inside your site
2: Other web sites
3: Search engines
4: Hard drive
5: USENET
6: Typed/Bookmarked (no referrer)
7: Email
8: No JavaScript
9: Social Networks
tinyint unsigned
referrer
Page URL of the previous page. Used in the Referrer dimension. Note that while referrer uses a data type of varchar(255), post_referrer uses a data type of varchar(244).
varchar(255)
resolution
Numeric ID representing the resolution of the monitor. Used in the Monitor resolution dimension. Uses resolution.tsv lookup table.
smallint unsigned
s_kwcid
Keyword ID used in Adobe Advertising integrations.
varchar(255)
s_resolution
Raw screen resolution value. Gathered using the JavaScript function screen.width x screen.height.
char(20)
search_engine
Numeric ID representing the Search Engine that referred the visitor to your site. Uses search_engines.tsv lookup.
smallint unsigned
search_page_num
Used by the All Search Page Rank dimension. Indicates which page of search results that your site appeared on before the user clicked through to your site.
smallint unsigned
secondary_hit
Flag that tracks secondary hits. Typically originates from multi-suite tagging and VISTA rules that copy hits.
tinyint unsigned
service
Not used. Use page_event instead.
char(2)
socialaccountandappids
No longer used. Social account and app ID’s
varchar(255)
socialassettrackingcode
No longer used. Social campaign variable
varchar(255)
socialauthor
No longer used. Social Authors variable
varchar(255)
socialcontentprovider
No longer used. Social Platforms/Properties
varchar(255)
socialinteractiontype
No longer used. Social interaction type
varchar(255)
sociallanguage
No longer used. Social language
varchar(255)
sociallatlong
No longer used. Social Latitude/Longitude
varchar(255)
socialowneddefinitioninsighttype
No longer used. Social owned definition insight type
varchar(255)
socialowneddefinitioninsightvalue
No longer used. Social owned definition insight value
varchar(255)
socialowneddefinitionmetric
No longer used. Social owned definition metric
varchar(255)
socialowneddefinitionpropertyvspost
No longer used. Social owned definition property vs. post
varchar(255)
socialownedpostids
No longer used. Social owned post ID’s
varchar(255)
socialownedpropertyid
No longer used. Social owned property ID
varchar(255)
socialownedpropertyname
No longer used. Social owned property name
varchar(255)
socialownedpropertypropertyvsapp
No longer used. Social owned property vs app
varchar(255)
sourceid
Source ID
int unsigned
state
State variable.
varchar(50)
stats_server
Not of use. Adobe internal server that processed the hit.
char(30)
survey
No longer used. Adobe Survey variable. Only the post column is available.
text
survey_instances
No longer used. Adobe Survey instances variable.
text
t_time_info
Local time for the visitor. Format is: M/D/YYYY HH:MM:SS Month (0-11, 0=January) Timezone offset (in minutes)
varchar(100)
tnt
Used in Adobe Target integrations. Represents all tests currently qualified for. Format is: TargetCampaignID:TargetRecipeID:TargetType|Event/Action.
text
tnt_action
Used in Adobe Target integrations. Represents all tests the hit qualified for.
text
tnt_instances
Used in Adobe Target integrations. Target instances variable.
text
tnt_post_vista
No longer used. Use post_tnt instead.
text
transactionid
A unique identifier where various data points can be uploaded later via data sources. Collected using the transactionID variable.
text
truncated_hit
A flag indicating that the image request was truncated. Indicates that a partial hit was received.
Y: Hit was truncated; partial hit received
N: Hit was not truncated; full hit received
char(1)
ua_color
No longer used. Formerly used as a fallback for color depth.
char(20)
ua_os
No longer used. Formerly used as a fallback for operating system.
char(80)
ua_pixels
No longer used. Formerly used as a fallback for browser height and width.
char(20)
user_agent
User agent string sent in the HTTP header of the image request.
text
user_hash
Not of use. Hash on the report suite ID. Use username instead.
int unsigned
user_server
Used in the Server dimension.
varchar(100)
userid
Not of use. The numeric ID for the report suite ID. Use username instead.
int unsigned
username
The report suite ID for the hit.
char(40)
va_closer_detail
Variable used in the Last touch detail dimension.
varchar(255)
va_closer_id
Numeric ID that identifies the Last touch channel dimension. Lookup for this ID can be found in the Marketing Channel Manager.
tinyint unsigned
va_finder_detail
Variable used in the First touch detail dimension.
varchar(255)
va_finder_id
Numeric ID that identifies the First touch channel dimension. Lookup for this ID can be found in the Marketing Channel Manager.
tinyint unsigned
va_instance_event
Flag to identify Marketing Channel Instances.
tinyint unsigned
va_new_engagement
Flag to identify Marketing Channel New engagements.
tinyint unsigned
video
Video content
varchar(255)
videoad
Video ad name
varchar(255)
videoadinpod
Video ad in pod position
varchar(255)
videoadlength
Video ad length
integer
videoadload
Video ad loads
varchar(255)
videoadname
Video ad name
varchar(255)
videoadplayername
Video ad player name
varchar(255)
videoadpod
Video ad pod
varchar(255)
videoadvertiser
Video advertiser
varchar(255)
videoaudioalbum
Video audio album
varchar(255)
videoaudioartist
Video audio artist
varchar(255)
videoaudioauthor
Video audio author
varchar(255)
videoaudiolabel
Video audio label
varchar(255)
videoaudiopublisher
Video audio publisher
varchar(255)
videoaudiostation
Video audio station
varchar(255)
videocampaign
Video campaign
varchar(255)
videochannel
Video channel
varchar(255)
videochapter
Video chapter name
varchar(255)
videocontenttype
Video content type. Set to ‘Video’ automatically for all video views
varchar(255)
videodaypart
Video day part
varchar(255)
videoepisode
Video episode
varchar(255)
videofeedtype
Video feed type
varchar(255)
videogenre
Video genre
text
videolength
Video length
integer
videomvpd
Video MVPD
varchar(255)
videoname
Video name
varchar(255)
videonetwork
Video network
varchar(255)
videopath
Video path
varchar(100)
videoplayername
Video player name
varchar(255)
videotime
Video time
integer
videoqoebitrateaverageevar
Video quality average bit rate
varchar(255)
videoqoebitratechangecountevar
Video quality change count
varchar(255)
videoqoebuffercountevar
Video quality buffer count
varchar(255)
videoqoebuffertimeevar
Video quality buffer time
varchar(255)
videoqoedroppedframecountevar
Video quality dropped frame count
varchar(255)
videoqoeerrorcountevar
Video quality error count
varchar(255)
videoqoeextneralerrors
Video quality external errors
text
videoqoeplayersdkerrors
Video quality SDK errors
text
videoqoetimetostartevar
Video quality time to start
varchar(255)
videoseason
Video season
varchar(255)
videosegment
Video segment
varchar(255)
videoshow
Video show
varchar(255)
videoshowtype
Video show type
varchar(255)
videostreamtype
Video stream type
varchar(255)
visid_high
Used with visid_low to uniquely identify a visitor.
bigint unsigned
visid_low
Used with visid_high to uniquely identify a visitor.
bigint unsigned
visid_new
Flag to identify if the hit contains a newly generated visitor ID.
char(1)
visid_timestamp
If visitor ID was newly generated, provides the timestamp (in UNIX® time) of when the visitor ID was generated.
int
visid_type
Not for external use; internally used by Adobe for processing optimizations. Numeric ID representing the method used to identify the visitor.
0: Custom visitor ID or Unknown/not applicable
1: IP and user agent fallback
2: HTTP Mobile Subscriber Header
3: Legacy cookie value (s_vi)
4: Fallback cookie value (s_fid)
5: Identity Service
tinyint unsigned
visit_keywords
Variable used in the Search keyword dimension. This column uses a non-standard character limit of varchar(244) to accommodate back-end logic used by Adobe.
varchar(244)
visit_num
Variable used in the Visit number dimension. Starts at 1, and increments each time a new visit starts per visitor.
int unsigned
visit_page_num
Variable used in the Hit depth dimension. Increases by 1 for each hit the user generates. Resets each visit.
int unsigned
visit_ref_domain
Based on the visit_referrer column. The first referring domain of the visit.
varchar(100)
visit_ref_type
Numeric ID representing the referrer type of the first referrer of the visit. Uses the referrer_type.tsv lookup table.
tinyint unsigned
visit_referrer
The first referrer of the visit.
varchar(255)
visit_search_engine
Numeric ID of the first search engine of the visit. Uses search_engines.tsv lookup.
smallint unsigned
visit_start_page_url
The first URL of the visit.
varchar(255)
visit_start_pagename
The Page Name value in the first hit of the visit.
varchar(100)
visit_start_time_gmt
Timestamp (in UNIX® time) of the first hit of the visit.
int
weekly_visitor
Flag to determine if the hit is a new weekly visitor.
tinyint unsigned
yearly_visitor
Flag to determine if the hit is a new yearly visitor.
tinyint unsigned
zip
Helps populate the Zip code dimension. See also geo_zip.
varchar(50)

Empty columns

The following list of columns are unused and do not contain data:

  • adclassificationcreative
  • mobileacquisitionclicks
  • mobileactioninapptime
  • mobileactiontotaltime
  • mobileappperformanceaffectedusers
  • mobileappperformanceappid.app-perf-app-name
  • mobileappperformanceappid.app-perf-platform
  • mobileappperformancecrashes
  • mobileappperformancecrashid.app-perf-crash-name
  • mobileappperformanceloads
  • mobileappstoreavgrating
  • mobileappstoredownloads
  • mobileappstoreinapprevenue
  • mobileappstoreinapproyalties
  • mobileappstoreobjectid.app-store-user
  • mobileappstoreobjectid.application-name
  • mobileappstoreobjectid.application-version
  • mobileappstoreobjectid.appstore-name
  • mobileappstoreobjectid.category-name
  • mobileappstoreobjectid.country-name
  • mobileappstoreobjectid.device-manufacturer
  • mobileappstoreobjectid.device-name
  • mobileappstoreobjectid.in-app-name
  • mobileappstoreobjectid.platform-name-version
  • mobileappstoreobjectid.rank-category-type
  • mobileappstoreobjectid.region-name
  • mobileappstoreobjectid.review-comment
  • mobileappstoreobjectid.review-title
  • mobileappstoreoneoffrevenue
  • mobileappstoreoneoffroyalties
  • mobileappstorepurchases
  • mobileappstorerank
  • mobileappstorerankdivisor
  • mobileappstorerating
  • mobileappstoreratingdivisor
  • mobileavgprevsessionlength
  • mobilecrashes
  • mobilecrashrate
  • mobiledailyengagedusers
  • mobiledeeplinkid.name
  • mobileinstalls
  • mobilelaunches
  • mobileltvtotal
  • mobilemessageclicks
  • mobilemessageid.dest
  • mobilemessageid.name
  • mobilemessageid.type
  • mobilemessageimpressions
  • mobilemessagepushpayloadid.name
  • mobilemessageviews
  • mobilemonthlyengagedusers
  • mobileplacedwelltime
  • mobileplaceentry
  • mobileplaceexit
  • mobileprevsessionlength
  • mobilerelaunchcampaigntrackingcode.name
  • mobileupgrades
  • socialaveragesentiment
  • socialaveragesentiment (deprecated)
  • socialfbstories
  • socialfbstorytellers
  • socialinteractioncount
  • sociallikeadds
  • sociallink
  • sociallink (deprecated)
  • socialmentions
  • socialpageviews
  • socialpostviews
  • socialproperty
  • socialproperty (deprecated)
  • socialpubcomments
  • socialpubposts
  • socialpubrecommends
  • socialpubsubscribers
  • socialterm
  • socialtermslist
  • socialtermslist (deprecated)
  • socialtotalsentiment
  • videoauthorized
  • videoaverageminuteaudience
  • videochaptercomplete
  • videochapterstart
  • videochaptertime
  • videopause
  • videopausecount
  • videopausetime
  • videoplay
  • videoprogress10
  • videoprogress25
  • videoprogress50
  • videoprogress75
  • videoprogress96
  • videoqoebitrateaverage
  • videoqoebitratechange
  • videoqoebuffer
  • videoqoedropbeforestart
  • videoqoedroppedframes
  • videoqoeerror
  • videoresume
  • videototaltime
  • videouniquetimeplayed
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