DocumentationJourney OptimizerJourney Optimizer Guide

Create a push notification create-push-notification

Last update: Thu Oct 19 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

Create the push notification in a journey or campaign create

To create a push notification, follow the steps below:

Add a Push to a Journey

  1. Open your journey then drag and drop a Push activity from the Actions section of the palette.

  2. Provide basic information on your message (label, description, category), then choose the message surface to use. The Surface field is pre-filled, by default, with the last surface used for that channel by the user.

    note note
    NOTE
    If you are sending a push notification from a journey, you can leverage Adobe Journey Optimizer’s Send-Time Optimization feature to predict the best time to send the message to maximize engagement based on historical open and click rates. Learn how to work with Send-Time Optimization

    For more information on how to configure a journey, refer to this page

  3. From the journey configuration screen, click the Edit content button to configure the push content. Design a push notification

  4. Once your message content has been defined, you can use test profiles to preview its content.

  5. When your push is ready, complete the configuration of your journey to send it.

    To track the behavior of your recipients through push openings and/or interactions, make sure that the dedicated options in the tracking section are enabled in the email activity.

Add a Push to a Campaign

  1. Create a new scheduled or API-triggered campaign, select Push notification as your action and choose the App surface to use. Learn more on Push configuration.

  2. Click Create.

  3. From the Properties section, edit your Campaign’s Title and Description.

  4. Click the Select audience button to define the audience to target from the list of available Adobe Experience Platform audiences. Learn more.

  5. In the Identity namespace field, choose the namespace to use in order to identify the individuals from the selected audience. Learn more.

  6. Click Create experiment to start configuring your content experiment and create treatments to measure their performance and identify the best option for your target audience. Learn more

  7. Campaigns are designed to be executed on a specific date or on a recurring frequency. Learn how to configure the Schedule of your campaign in this section.

  8. From the Action triggers menu, choose the Frequency of your push notification:

    • Once
    • Daily
    • Weekly
    • Monthly

  9. From the campaign configuration screen, click the Edit content button to configure the push content. Design a push notification

  10. Once your message content has been defined, you can use test profiles to preview its content.

  11. When your push is ready, complete the configuration of your campaign to send it.

    To track the behavior of your recipients through push openings and/or interactions, make sure that the dedicated options in the tracking section are enabled in the campaign.

Related topics

Rapid delivery mode rapid-delivery

Rapid delivery mode is a Journey Optimizer add-on that allows very fast push message sending in large volumes though campaigns.

Rapid delivery is used when delay in message delivery is business-critical, when you want to send an urgent push alert on mobile phones, for example a breaking news to users who have installed your news channel app.

For more information on performances when using Rapid delivery mode, refer to Adobe Journey Optimizer product description.

Prerequisites prerequisites

Rapid delivery messaging comes with the following requirements:

  • Rapid delivery is available for Scheduled campaigns only, and is not available for API-triggered campaigns,
  • No personalization is allowed in the push message,
  • The target audience must contain less than 30M profiles,
  • You can execute up to 5 campaigns simultaneously using the Rapid delivery mode.

Activate Rapid delivery mode

  1. Create a push notification campaign and toggle on the Rapid delivery option.

  1. Configure the message content and select the audience to target. Learn how to create a campaign

    note important
    IMPORTANT
    Ensure that the message content does not include any personalization, and that the audience contains less than 30M profiles.

  2. Review and activate your campaign as usual. Note that, in test mode, messages are not sent via the Rapid delivery mode.

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