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Audience Manager field mappings

Last update: Fri Jan 06 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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The tables below contain the mappings between the fields in Adobe Audience Manager data (Realtime, Onboarded, and Profile data) and their corresponding XDM fields.

Please see the XDM field dictionary for more information on each XDM Field.

Realtime data

Type: Realtime data

Realtime Data Field
XDM Field
requestIds[]
ExperienceEvent.identityMap["ECID"]
requestIds[]
ExperienceEvent.endUserIds - Only for namespaces present in endUserIds and only first value.
primaryDeviceId
ExperienceEvent.identityMap["CORE"]
primaryDeviceId
ExperienceEvent.endUserIds - Only for namespaces present in endUserIds and only first value.
trait[]
ExperienceEvent.segmentMemberships["AAMTraits"]
segments[]
ExperienceEvent.segmentMemberships["AAMSegments"]
mergeRules[]
ExperienceEvent.profileStitch[]
timestamps
ExperienceEvent.timeStamp
deviceMetadata

ExperienceEvent.device

  • primaryHardwareType → type
  • manufacturer → manufacturer
  • marketingName → model
  • modelNumber → model
location

ExperienceEvent.placeContext.geo

  • d_country → countryCode
  • d_state → stateProvince
  • d_city → city
  • d_postal → postalCode
  • d_lat → latitude
  • d_longitude → longitude
request_user_agent

ExperienceEvent.environment.browserDetails

  • h_user-agent → userAgent
  • h_accept-language → acceptLanguage
client_ip

ExperienceEvent.environment

  • d_os_name → os name
  • d_os_version → os_version

Profile data

Type: Profile XDM

Profile Field
XDM Field
ids
identityMap
smem
ExperienceEvent.segmentMemberships["AAMSegments"]
tmem
ExperienceEvent.segmentMemberships["AAMTraits"]
recommendation-more-help
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