Documentation Experience Platform Experience Data Model (XDM) Guide

XDM field dictionary

Last update: Wed Aug 09 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Schemas

CREATED FOR:

Developer
User
Admin
Leader

Experience Data Model (XDM) defines a set of standard fields that can be used when composing Adobe Experience Platform schemas. Use of these fields results in consistent behavior across Platform services, as all services that consume XDM will explicitly understand the specific definitions provided by these fields.

See the basics of schema composition for more information regarding the building blocks of schemas, including principles and best practices in defining schemas for Experience Platform.

The table below includes the field name (not all XDM fields are namespaced using “xdm”) along with its title and description, type, and format where required, as well as its corresponding XDM type and the resources (schemas, schema field groups, and data types) in which the field can be found.

You can use the search functionality in the Schema Editor to view details of these resources, as shown in the Schema Editor tutorial.

NOTE

If a field is marked “DEPRECATED”, it means that it should no longer be used in new implementations. The field continues to be available for backwards compatibility, but will no longer be supported in future releases.

Field Name

Title

Description

Type

Format

XDM Type

Included In

dc:title

Chapter Name

The friendly name of the chapter and/or audience.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-break, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media

iptc4xmpExt:Creator

Creator

Party or parties (person or organization) which created the video, refinement by the role attribute.

array

iptc4xmpExt:Episode

Episode

The episode the show belongs to.

object

iptc4xmpExt:Genre

Genre

Type or grouping of content as defined by content producer.

array

iptc4xmpExt:Identifier

Season Identifier

Identifier of the season.

string

uri

string

iptc4xmpExt:Name

Creator Name

Full name of the Creator.

string

iptc4xmpExt:Number

Season Number

Number of the season.

number

iptc4xmpExt:Rating

Content Rating

The rating as defined by Parental Guidelines.

array

iptc4xmpExt:RatingSourceLink

Rating Source Link

Link to the site and optionally the page of the party which has issued the rating value, linked resource should explain the rating rules.

string

uri

string

iptc4xmpExt:RatingValue

Rating Value

Rating value as issued by the rating source.

string

iptc4xmpExt:Season

Season

The season the show belongs to.

object

iptc4xmpExt:Series

Series

The series the show belongs to.

object

repo:createDate

Create Date

The server date and time when the resource was created in the repository, such as when an asset file is first uploaded or a directory is created by the server as the parent of a new asset. The Date Time property should conform to ISO 8601 standard. An example form is “2004-10-23T12:00:00-06:00”.

string

date-time

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details

repo:modifyDate

Modify Date

The server date and time when the resource was last modified in the repository, such as when a new version of an asset is uploaded or a directory’s child resource is added or removed. The Date Time property should conform to ISO 8601 standard. An example form is “2004-10-23T12:00:00-06:00”.

string

date-time

schema:box

Box

The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle.

array

schema:branchCode

Location Code

A short textual code (also called “store code”) that uniquely identifies a place of business. The code is typically assigned by the parent Organization and used in structured URLs.For example, in the URL http://www.starbucks.co.uk/store-locator/etc/detail/3047 the code “3047” is a branchCode for a particular branch.

string

https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place

schema:circle

Circle

A circular region with a specific radius centered on a geographic coordinate.

object

schema:coordinates

Coordinates

object

schema:description

Description

A description of what the coordinates identify.

string

schema:elevation

Elevation

The specific or minimum elevation of the shape. This value conforms to the WGS84 datum and is measured in meters. In combination with ceiling, this property can be used to express a three-dimensional bounding box for a location.

number

schema:latitude

Latitude

The signed vertical coordinate of a geographic point.

number

schema:longitude

Longitude

The signed horizontal coordinate of a geographic point.

number

schema:name

Name

The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique.

string

https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles

schema:numberOfEmployees

Number of Employees

The number of employees the organization has.

number

https://ns.adobe.com/xdm/common/organization

schema:polygon

Polygon

A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead.

array

schema:radius

Radius

The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters.

number

schema:telephone

Phone Number

The phone number.

string

https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place

xdm:acceptLanguage

Accept Language

An IETF Language Tag (RFC 5646).

string

xdm:accountId

Account ID

Unique identifier for the account this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:action

Action associated with a journey

Action that is executed for an entity when reached a step in in the journey state machine.

in-line reference

https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails

xdm:actionID

Action identifier

Unique identifier denoting the associated action.

string

uri-reference

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/experienceevent

xdm:actionType

Action Type

The type of action to be performed.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/experienceevent

xdm:activePOIs

POI Detail

Details of the POIs that cause the event.

array

xdm:activeWindow

Active Window

Indicates whether ad was shown on active window on users’ device.

boolean

xdm:activity

Offer Activity

Snapshot of the Activity for which the proposition was made. The object contains at least the xdm:id property value which is the identifier of the decision activity.

object

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details

xdm:activityEvents

Activity Events

array

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity, https://ns.adobe.com/experience/target/experienceevent-all

xdm:activityID

Activity Identifier

Unique identity of an Adobe Target Activity. This identifier can be used in activity APIs offered by Adobe Target.

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity, https://ns.adobe.com/experience/target/experienceevent-all

xdm:adAssetReference

Ad Asset Reference

Asset information about the ad captured by the experience event.

object

xdm:adAssetViewDetails

Ad Asset View Details

View details for the ad playback captured by the experience event.

object

xdm:adBreak

Ad Break

Details about how a timed advertising is being inserted into a timed media.

object

xdm:adClass

Ad Class

Ad class of driving event.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:address

Address

The technical address (for example name@domain.com) as commonly defined in RFC2822 and subsequent standards.

string

xdm:adHeight

Ad Height

The number of vertical pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails.

integer

int

xdm:adId

Ad ID

Unique identifier for the ad this event is associated with. Not to be confused with Ad-ID standard.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:adLoadType

Ad Load Type

The type of ad loaded as defined by each customer’s internal representation.

string

xdm:adUnitDepth

Ad Unit Depth

Publishers may embed ad units inside containers/iFrames in order limit the ad’s access solely to the code of the page. This describes how many ‘containers’ or iFrames the ad unit is displayed inside of.

integer

int

xdm:adUnitType

Ad Unit Type

Unique identifier for the literal piece of code driving display of the ad in a browser/device.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:advertiserId

Advertiser ID

Unique identifier for the advertiser which this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:advertising

Advertising

Information related to advertising activity in ExperienceEvents

object

xdm:adViewability

MRC Viewability

The runtime measured viewability specific details such as player volume, library version, window status, viewport/ad measured dimensions, etc.

object

xdm:adWidth

Ad Width

The number of horizontal pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails.

integer

int

xdm:algorithmID

Algorithm identifier

Algorithm identifier denoting used algorithm to select the experience.

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all

xdm:application

Application

Application related data from ExperienceEvent observations. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details

xdm:applicationCloses

Application Closes

Graceful termination(s) of an application.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details

xdm:attributablePartnerId

Attributable Partner ID

The audience provider who owns the attributableSegmentId.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:attributableSegmentId

Attributable Segment ID

The single audience accredit for user targeting among all the audiences in the placement’s targeting rule for the purposes of tracking costs and paying partners.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:audienceIDsToEvaluateAsFalse

Audience identifiers to evaluate as false

Evaluated as non-matching audience identifiers.

array

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all

xdm:audienceIDsToEvaluateAsTrue

Audience identifiers to evaluate as true

Evaluated as matching audience identifiers.

array

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all

xdm:authenticatedState

Authenticated State

The state this identity is authenticated as for this observed ExperienceEvent.

string

xdm:beaconInteractionDetails

Beacon Interaction Details

Beacon details active for the POI interaction.

object

xdm:beaconMajor

Beacon Major

The first sub organization identifier of an area multiple beacon operate in.

number

xdm:beaconMinor

Beacon Minor

The second sub organization identifier of an area multiple beacon operate in. The smallest area a beacon can refine location to.

number

xdm:billingPeriod

Billing Period

The duration between billings.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:billingStartDate

Billing Start Date

The date when the first bill is due.

string

date

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:birthDate

Birth Date

The full date a person was born.

string

date

xdm:birthDayAndMonth

Birth Date

The day and month a person was born, in the format MM-DD. This field should be used when the day and month of a person’s birth is known, but not the year.

string

xdm:birthYear

Birth year

The year a person was born including the century (yyyy, for example 1983). This field should be used when only the person’s age is known, not the full birth date.

integer

short

xdm:bitrateAverage

Average Bitrate

A weighted average of all bitrate values related to the play duration that occurred during a playback session.

object

xdm:bitrateChanges

Bitrate Changes

The number of bitrate change events that occurred during a playback session.

object

xdm:bounces

Bounces

Asynchronous message(s) that have been returned as temporarily undeliverable the receiving system.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:brand

Brand

Brand of the Master/Variant products.

string

https://ns.adobe.com/xdm/context/product

xdm:broadcastChannel

Distribution Channel

Distribution channel from where the content was played.

string

xdm:broadcastContentType

Broadcast Content Type

The type of the stream delivery.

string

xdm:broadcastNetwork

Broadcast Network

The programmer network name.

string

xdm:browserDetails

Browser Details

The browser specific details such as browser name, version, javascript version, user agent string, accept language.

object

xdm:browserID

Browser ID

The Adobe Analytics Identifier for the browser used.

integer

int

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:buffers

Buffers

The number of buffer states that occurred during a playback session.

object

xdm:bufferTime

Total Buffer Duration

Describes the total amount of time (in seconds) spent buffering.

object

xdm:campaignId

Campaign ID

Unique identifier for the campaign which this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:campaignName

Campaign Internal name

A human-friendly identifier of the marketing campaign which is originating this message.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:carrier

Mobile Network Carrier

A mobile network carrier or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of services wireless communications that owns or controls all the elements necessary to sell and deliver services to an end user.

string

xdm:cartAbandons

Cart Abandons

A product list has been identified as no longer accessible (for example, purchasable) by the user.

object

xdm:category

POI Category

General category assigned for organizing the POIs by the administrator of POI definitions.

string

xdm:ceiling

Ceiling

The maximum elevation of the shape. Only valid when used in combination with elevation. This value conforms to the WGS84 datum and is measured in meters. This value is not part of the schema.org spec. In combination with elevation, this property can be used to express a three-dimensional bounding box for a location.

number

xdm:channel

Experience Channel

Experience channel related to this ExperienceEvent.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details

xdm:chapterAssetReference

Chapter Asset Reference

Asset information about the chapter captured by the experience event.

object

xdm:chapterAssetViewDetails

Chapter View Details

View details for the chapter playback captured by the experience event.

object

xdm:characteristics

Option Characteristics

Additional properties or attributed belonging to this particular Option. Different instances can have different characteristics. When every instance has a certain attribute or property it should be modeled as an extension to the schema that derives from Option Detail. The characteristics are name value pairs used to distingusih an option from others. Characteristics are used as features to analyze and optimize the performance of an Option.

object

map

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details

xdm:chargeMethod

Charge Method

The way the billing is setup to charge the customer.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:checkouts

Checkouts

An action during a checkout process of a product list, there can be more than one checkout event if there are multiple steps in a checkout process. If there are multiple steps the event time information and referenced page or experience is used to identify the step individual events represent in order.

object

xdm:city

City

The name of the city.

string

xdm:clicks

Clicks

Click(s) actions on a message.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:clickScores

Click Scores by send hour for week

Probability/score to click on a link in the message, assuming we send a message at that hour

array

https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all

xdm:code

Code

The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing.

string

xdm:COGS

Cost of Good Sold

Cost of Good Sold. In the currencyCode currency.

number

https://ns.adobe.com/xdm/context/product

xdm:colorDepth

Color Depth

The number of colors the display is able to represent.

integer

int

xdm:commerce

Commerce

Commerce specific data related to this event.

object

xdm:completes

Completes

Indicates if a timed media asset was watched to completion - this does not necessarily mean the viewer watched the whole video; viewer could have skipped ahead.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media

xdm:condition

Condition

The minimum amount of items or price for the dicount to qualify

in-line reference

https://ns.adobe.com/xdm/data/discount

xdm:connectionType

Connection Type

Internet connection type.

string

xdm:containedInPlace

Contained by Location

XDM URI of another Place that this place is contained in.This property is based on schema:containedInPlace, but is using URI references instead of embedding the containing place.

string

uri

string

https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place

xdm:containsPlaces

Contains Locations

An array of XDM URIs of other Place instances that this place is containing.This property is based on schema:containsPlace, but is using URI references instead of embedding the containing place. In addition, it is an array, allowing one place to include multiple other places.

array

https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place

xdm:contentTypes

Content Types

The content types that this channel can deliver.

array

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details

xdm:contractID

Contract ID

Unique ID for the contract that governs this subscription.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:controlGroupMember

Control Group Member

The recipient of this message is a member of a control group for this campaign activity. A control group is a population which will not receive the delivery; it is used to track post-delivery behavior and campaign impact by making a comparison between the control group (or hold out group) with the behavior of target population, which has received the delivery.

boolean

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:conversions

Conversions

A customer pre-defined action(s) which triggers an event for performance evaluation.

object

xdm:cookiesEnabled

Allows Cookies

The current user agent settings allow for the writing of cookies.’

boolean

xdm:costCurrency

Cost Currency

The ISO 4217 currency code used to pay partner for in ad opportunity.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:country

Country

The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details

xdm:countryCode

Country code

The two-character ISO 3166-1 alpha-2 code for the country.

string

xdm:countryOfOrigin

Country of Origin

The two-character ISO 3166-1 alpha-2 code for the country of origin of the product as defined by customs requirements.

string

https://ns.adobe.com/xdm/context/product

xdm:courtesyTitle

Courtesy title

Normally an abbreviation of a persons title, honorific, or salutation.The courtesyTitle is used in front of full or last name in opening texts, such as Mr., Miss., or Dr.

string

xdm:crashes

Crashes

Triggered when the application does not exit gracefully. Event is sent on application launch after a crash.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details

xdm:createdByBatchID

Created by Batch Identifier

The Data Set Files in Catalog Services which has been originating the creation of the entity.

string

uri-reference

string

xdm:currency

Account Currency

The ISO 4217 billing currency code for the account this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:currencyCode

Currency

The ISO 4217 currency code used for the order totals.

string

xdm:data

Search/Marketing partner data associated with a segment

Unique identifiers such conversion id (in case of Google) associated with the synced segment.

string

https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/partnerdata, https://ns.adobe.com/experience/adcloud/profile-all

xdm:dataEnrichmentSource

Data Source

Data source used for data enrichment

object

https://ns.adobe.com/experience/campaign/orchestration/reportingevent

xdm:dataEntityUID

Unique identifier of data entity

The identifier for the data entity used for data enrichment

string

uri

string

https://ns.adobe.com/experience/campaign/orchestration/reportingevent

xdm:dataSource

Data Source

Globally unique identification of a data source.

object

xdm:delimiter

Original List Delimiter

The original delimiter used to generate the list.

string

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/listdetails

xdm:deliveryLabel

Delivery Label

A human-friendly name of the campaign activity which is originating this message.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:deliveryName

Delivery Internal name

A human-friendly identifier of the campaign activity which is originating this message.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:department

Department

Primary department the product is associated with.

string

https://ns.adobe.com/xdm/context/product

xdm:depth

Session Depth

Current session depth (eg page number) for the end-user.

integer

int

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:deregistrationDate

Deregistration Date

Date and time when the profile has disabled push notifications on the application.

string

date-time

xdm:derivedSignals

Derived Signals

Derived properties from event data

object

map

https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all

xdm:description

Tracking URL Description

A human-friendly description of the Link.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:device

Device

An identified Device/Application or Device/Browser instance that is trackable across sessions, normally by cookies.

object

xdm:deviceGeoAccuracy

Geo Device Accuracy

The accuracy of the geo measuring device or mechanism. Measured in meters.

number

xdm:directMarketing

Direct Marketing

Events and properties related to direct/outbound marketing such as email, direct mail, texts and in-app notifications.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:directMarketingAddress

Direct Marketing Address

Direct Marketing postal address.

object

xdm:directMarketingEmail

Direct Marketing Email

Direct Marketing email address.

object

xdm:directMarketingPhone

Direct Marketing Phone

Direct Marketing phone number.

object

xdm:distanceToCenter

Distance to Center

Distance to center of geo in case of a geo circle. Measured in meters.

number

xdm:distanceToPOICenter

Distance to POI Center

Estimated distance from the POI Center in meters.

number

xdm:dmaID

Designated Market Area

The Nielsen Media Research designated market area.

integer

int

xdm:domain

Domain

The domain of the users ISP.

string

xdm:dropBeforeStarts

Drop Before Starts

Indicates the user abandoned the media stream before the first frame (for example, during the pre-roll ad break, due to an error while loading the content from the CDN).

object

xdm:droppedFrames

Dropped Frames

The number of frames dropped during playback of the main content.

object

xdm:eligibilityRule

Eligibility Rule

The reference to an eligibility rule that tests a condition using the profile and/or other contextual XDM instances. The value is the URI (@id) of the eligibility rule that is referenced. See schema https://ns.adobe.com/experience/offer-management/eligibility-rule

string

uri

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail

xdm:emailAddress

Address

The technical address (for example, name@domain.com) as commonly defined in RFC2822 and subsequent standards.

string

https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all

xdm:emailFormat

Email Format

Email format preferred by the profile. This can be rich text/plain text

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details

xdm:emailScore

Journey AI scores for Email Channel

Journey AI open, click and fatigue scores for email channel

object

https://ns.adobe.com/experience/campaign/profile-all

xdm:endDate

End Date

The date the current subscription term ends.

string

date

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:endTime

End Date and Time

Activity End Date and Time. Property has the semantic of schema.org’s ‘endTime’ property defined on http://schema.org/Action

string

date-time

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details

xdm:endUserIDs

End User IDs

Condensed, normalized encapsulation of end user identifiers asserted for this ExperienceEvent.

object

xdm:environment

Environment

Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions.

object

xdm:errorCount

Error Count

Number of consecutive errors when calling this phone number.

integer

int

xdm:errors

Errors

The number of errors that were encountered during playback.

object

xdm:eVar1 - xdm:eVar250

eVar1

One of the 250 available eVars (from eVar1 to eVar250), which can be used for custom conversion variables.

string

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:eVars

eVars

A summary of the 250 available eVars (from eVar1 to eVar250), which can be used for custom conversion variables.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:event1 - xdm:event1000

event1

One of 1000 available custom events (from event1 to event1000).

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:eventID

Event ID

ID that identifies the event sent by the data source. This is used by Campaign orchestration to identify the event without inspecting its payload to determine which action should be triggered when the event is received. The value is automatically generated in Campaign at event creation time, it is globally unique across organizations.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/eventid

xdm:eventMetrics

Metrics to be reported

The metrics for actions performed during this observation.

object

https://ns.adobe.com/experience/campaign/orchestration/reportingevent

xdm:eventType

Event Type

The primary event type for this timeseries record.

string

https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/data/record-timeseries-events

xdm:experienceID

Experience identifier

Experience identifier denoting selected experience.

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all

xdm:experimentId

Experiment ID

Unique identifier for the experiment which this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:extension

Extension

The internal dialing number used to call from a private exchange, operator or switchboard.

string

xdm:externalID

External ID

An ID generated by the parent activity invoking service to check later if the incoming experienceEvent was generated using this ID.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:fabrication

Fabrication

Primary material the product is constructed with.

string

https://ns.adobe.com/xdm/context/product

xdm:fallback

Fallback Offer

The reference to a fallback offer that is used when decisioning in the context of this activity does not qualify any of the offers specified in the fallback offer. The value is the URI (@id) of the fallback offer that is referenced. See schema https://ns.adobe.com/experience/offer-management/fallback-offer

string

uri-reference

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details

xdm:fatigue

Fatigue

Fatigue score for the profile

object

https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all

xdm:fatigueLevel

Fatigue Level

Classification of profile into different buckets, based on fatigue score

string

https://ns.adobe.com/experience/campaign/journeyaifatigue, https://ns.adobe.com/experience/campaign/profile-all

xdm:fatigueScore

Fatigue Score

Fatigue score for the profile

number

https://ns.adobe.com/experience/campaign/journeyaifatigue, https://ns.adobe.com/experience/campaign/profile-all

xdm:faxPhone

Fax Phone

Fax phone number.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details

xdm:featureUsages

Feature Usages

Activation(s) of an application feature that is being measured.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details

xdm:federated

Federated

Indicates the experience event was created through data federation (data sharing).

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media

xdm:feedId

Feed ID

Composite id of the publisher, ad exchange, and other features.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:filter

Offer Filter

The reference to a filter that is applied to the inventory when a decisioning is made the context of this activity. The value is the URI (@id) of the offer filter that is referenced. See schema https://ns.adobe.com/experience/offer-management/offer-filter

string

uri-reference

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail

xdm:firstLaunches

First Launches

Triggered on first launch after install.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details

xdm:firstName

First name

The first segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the preferred personal or given name.The firstName and lastName properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using xdm:fullName is always preferable.

string

xdm:firstQuartiles

First Quartiles

A digital video ad has played through 25% of its duration at normal speed.

object

xdm:firstTimestamp

End User First Timestamp

The timestamp for the first ExperienceEvent for this end-user. Milliseconds since midnight of January 1, 1970.

integer

long

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:firstWeb

End User First Web Details

The information related to web page, link, and referrer from the first ExperienceEvent for this end-user.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:flowControlID

Unique identifier for the flow control

The identifier of the flow control in a journey version

string

uri

string

https://ns.adobe.com/experience/campaign/orchestration/reportingevent

xdm:flowControlType

Flow control

Flow control in the journey triggered by the event.

string

https://ns.adobe.com/experience/campaign/orchestration/reportingevent

xdm:forcedExperienceID

Experience Identifier

Activity Experience Identifier of previewed experience

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all

xdm:from

From

Address used as a from/sender/caller address. Depending on the communication channel, the address has a different format. * email: an email address. * textMessage or phone: a shortcode or phone number.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:fullName

Full name

The full name of the person, in writing order most commonly accepted in the language of the name.

string

xdm:gender

Gender

Gender identity of the person.

string

xdm:geo

Geo

The geographic location where the experience was delivered.

object

xdm:geoInteractionDetails

Geo Interaction Details

Geo details active for the POI interaction.

object

xdm:geoShape

Geo Shape

Geo shape of the geo being interacted with.

object

xdm:geoUnit

Geographical Unit

The geographical unit within the organization owning the profile. This can be used to reference the geographical information maintained in another dataset.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/xdm/context/profile-owning-entities

xdm:globalOptout

Global Opt-out

Do not contact this profile on any outbound channel.

boolean

https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/optinout, https://ns.adobe.com/xdm/context/profile-preferences-details

xdm:hier1

hier1

Custom hierarchy variable 1.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:hier2

hier2

Custom hierarchy variable 2.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:hier3

hier3

Custom hierarchy variable 3.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:hier4

hier4

Custom hierarchy variable 4.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:hier5

hier5

Custom hierarchy variable 5.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:hierarchies

Hierarchies

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:homeAddress

Home Address

A home postal address.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details

xdm:homePhone

Home Phone

Home phone number.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details

xdm:id

Identifier

Identity of the consumer in the related namespace.

string

https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/partnerdata, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-directmarketing, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-push-details

xdm:identities
DEPRECATED

All User Identities

Array of Identities. Condensed, normalized encapsulation of all end user identifiers. Deprecated, use xdm:identityMap instead.

array

https://ns.adobe.com/xdm/context/profile-identities-deprecated

xdm:identityMap

Identity Map

Condensed, normalized encapsulation of all end user identifiers. Replaces xdm:identities which is now deprecated. See Adobe Experience Platform Identity Service for more information.

object

map

xdm:implementationDetails

Viewabiltity implementation details

The name and version of the library instrumented to measure viewability metrics.

object

xdm:impressions

Impressions

Describes the intention to play a timed media asset. It does not measure success, as the user might abandon the content before the first frame is viewed.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media

xdm:index

Chapter Index

The index of the chapter inside the content.

integer

int

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media

xdm:industry

Industry

The the industry that this organization is a part of. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:classifier property.

string

https://ns.adobe.com/xdm/common/organization

xdm:installs

Installs

Install of an application on a device where the actual install event is available.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details

xdm:inventorySourceId

Inventory Source ID

The id of the AdCloud inventory source this opportunity was delivered on.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:ipV4

IPv4

The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication.

string

ipv4

string

xdm:ipV6

IPv6

The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication.

string

ipv6

string

xdm:isErrorPage

Is Error Page

Flag that indicate if the page is error page or not. Error here is defined by the application, and may nor may not correspond to a page served with an HTTP error code. This flag is used to broadly categorize web interactions.

boolean

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web

xdm:isHomePage

Is Home Page

Flag that indicate if the page is the site home page or not. The definition of home page is determined by the application, but is commonly used to designate a top level landing page or common site entry point. This flag is used to broadly categorize web interactions.

boolean

xdm:ISP

Internet Service Provider

The name of the user’s Internet Service Provider

string

xdm:isPaid

Is Paid

Indicate if the search is paid or not.

boolean

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search

xdm:javaEnabled

Java Enabled

If Java was enabled in the device this observation was made from.

boolean

xdm:javaScriptEnabled

JavaScript Enabled

If JavaScript was enabled in the device this observation was made from.

boolean

xdm:javaScriptVersion

JavaScript Version

The version of JavaScript supported during the observation.

string

xdm:javaVersion

Java Version

The version of Java supported during the observation.

string

xdm:journey

Journey for an entity

Journey created by marketer for its entities.

in-line reference

https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails

xdm:journeyAI

Journey AI Scores

Journey AI scores for all channels

object

https://ns.adobe.com/experience/campaign/profile-all

xdm:journeyVersion

Journey Version for an entity

Schema for describing the version of a journey, where version holds the state machine.

in-line reference

https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails

xdm:key

Key

string

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist

xdm:keywords

Keywords

The keywords for the search.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search

xdm:label

URL Label

The user-friendly label clicking on which the link opens.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-owning-entities, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details

xdm:lastName

Last name

The last section of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the inherited family name, surname, patronymic, or matronymic name.The firstName and lastName properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using xdm:fullName is always preferable.

string

xdm:lastQualificationTime

Last Qualification Time

The timestamp when the assertion of audience membership was made.

string

date-time

xdm:lastVerifiedDate

Last Verified Date

The date that the address was last verified as still belonging to the person.

string

date

xdm:launches

Launches

Launch of an application. Triggered on every run, including crashes and installs. Also triggered on a resume from background when the lifecycle session timeout has been exceeded.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details

xdm:legalName

Organization Name

The official name of the organization.

string

https://ns.adobe.com/xdm/common/organization

xdm:linkClicks

Link Clicks

Click of a web-link has occurred.

object

xdm:list

Keyed List

List of keyed values.

array

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist

xdm:list1

List 1

Custom list variable 1.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:list2

List 2

Custom list variable 2.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:list3

List 3

Custom list variable 3.

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:listPrice

List Price

Default price of the product before sales and discounting. In the currencyCode currency.

number

https://ns.adobe.com/xdm/context/product

xdm:listProps

List Props

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:lists

Custom List Variables

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:localTime

Local Time

The local time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd’T’HHssXXX”.

string

date-time

xdm:localTimezoneOffset

Local Timezone Offset

The current, local timezone offset in minutes from UTC for the localTime in this object. This will include the current DST offset if applicable.

integer

int

xdm:locatingType

Locating Type

Mechanism used to ascertain location.

string

xdm:location

Location

The location of the organization’s main office.

object

https://ns.adobe.com/xdm/common/organization

xdm:locationID

Location Identifier

The local location identifier

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all

xdm:locationTypes

Location Types

The types of locations (virtual places) that this channel consists of and can deliver content to.

array

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details

xdm:manufacturer

Manufacturer

The name of the organization who owns the design and creation of the Device. For example, ‘Apple’ is the manufacturer of the iPhone.

string

xdm:manufacturerName

Manufacturer Name

Manufacturer of the product.

string

https://ns.adobe.com/xdm/context/product

xdm:marketing

Marketing

The information related to marketing activities that are active with the touchpoint.

object

xdm:marketSegment

Market Segment

The named market segment that the organization participates in. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:identifier property.

string

https://ns.adobe.com/xdm/common/organization

xdm:masterProductDescription

Master Product Description

The description of the product.

string

https://ns.adobe.com/xdm/context/product

xdm:masterProductID

Master Product Identifier

The internal unique ID of the product in the commerce backend system.

string

uri

string

https://ns.adobe.com/xdm/context/product

xdm:masterProductName

Master Product Name

The localized name of the product.

string

https://ns.adobe.com/xdm/context/product

xdm:masterProductSKU

Master Product SKU

The unique SKU (Stock Keeping Unit) of the master product assigned by the vendor or manufacturer(to update).

string

https://ns.adobe.com/xdm/context/product

xdm:measuredAdNotVisible

Measured Ad Not Visible

Indicator of ad not being visible as measured by a viewability library at impression time.

object

xdm:measuredMuted

Measured Muted

Indicator of ad being muted as measured by a viewability library at impression time.

object

xdm:measuredWindowInactive

Measured Window Inactive

Indicator of ad being displayed in an inactive window as measured by a viewability library at impression time.

object

xdm:measurement

Measurement

How to take measures of this metric.

string

xdm:measurementEligible

Viewability Measurement Eligible

Whether or not the ad was eligible to viewability measurement. An ad is eligible if the unit has a supported creative format and tag type.

boolean

xdm:media

Media

Media activity information related to the experience event

object

xdm:mediaChapter

Media Chapter

Timed media - chapter information.

object

xdm:mediaSegmentViews

Media Segment Views

Indicates when at least one frame (not necessarily the first) has been viewed.

object

xdm:mediaTimed

Timed Media Information

Timed media - main content, ads & chapters

object

xdm:messageClass

Message Class

Mode of delivery for the messages sent.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:metricTypes

Metric Types

The metrics that can be collected in this channel.

array

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details

xdm:middleName

Middle name

Middle, alternative, or additional names supplied between the first name and last name.

string

xdm:midpoints

Midpoints

A digital video ad has played through 50% of its duration at normal speed.

object

xdm:mirrorPages

Mirror Pages

Click on a link in a message to a web hosted mirror page.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:mobilePhone

Mobile Phone

Mobile phone number.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details

xdm:mode

Mode

How experiences are delivered in this channel.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details

xdm:model

Model

The name of the model for the Device. This is the common, human-readable or marketing name for the Device. The ‘iPhone 6S’ is a particular model of mobile phone.

string

xdm:modelNumber

Model Number

The unique model number designation assigned by the manufacturer for this Device. Model numbers are not versions, but unique identifiers that identify a particular model configuration. While the model for a particular phone might be ‘iPhone 6S’ the model number would be ‘A1633’, or ‘A1634’ based on configuration at the time of sale.

string

xdm:modifiedByBatchID

Modified by Batch Identifier

The last Data Set Files in Catalog Services which has modified the entity. At creation time, modifiedByBatchID is set as createdByBatchID.

string

uri-reference

string

xdm:msaID

Metropolitan Statistical Area

The Metropolitan Statistical Area in the USA where the observation occurred.

integer

int

xdm:name

POI Name

The name given to the POI.

string

https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/implementations-ext, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions

xdm:namespace

Namespace

The namespace associated with the xid attribute.

object

xdm:nonDeliverables

Non-Deliverables

Asynchronous message(s) failed to deliver in a way that indicates that no future delivery attempts will be successful to the address.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:notificationSubscriptions

Adobe Campaign Notification Subscriptions

Adobe Campaign notification subscriptions are used to communicate with end-users that have enrolled for specific notifications.

array

https://ns.adobe.com/experience/campaign/profile-all

xdm:notificationTarget

Target/destination for the notification

Target/destination for where to send/receive the notification.

object

https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all

xdm:notSent

Not Sent

Asynchronous message (email, SMS, MMS etc) was not dispatched due to cancellation or expiration of the marketing activity.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:num

Session Number

Current session number for the end-user.

integer

int

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:number

Number

The phone number. Note the phone number is a string and may include meaningful characters such as brackets (), hyphens - or characters to indicate sub dialing identifiers like extensions (for example, 1-353(0)18391111 or +613 9403600x1234).

string

xdm:occurrence

Occurrence

URL occurrence index in the content (first is 1). When the same URL is available several times in the same content, its is necessary to track which occurrence of the URL has been clicked on.

integer

short

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:offer

Offer

Snapshot of the Offer that the recipient responded to. The object contains a at least the xdm:id property value which is the identifier of an Offer.

object

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail

xdm:offerID

Offer Identifier

An offer is the content displayed on your web pages during campaigns or activities.

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all

xdm:offerOpens

Offer Opens

Offer in a marketing message (email, SMS, Push Notifications etc) has been opened/swiped/touched/interacted with by the recipient.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:offset

Chapter Offset

The offset of the chapter, in seconds, inside the content from the start.

integer

int

xdm:opens

Opens

The direct marketing message (email, SMS, Push Notifications etc) has been opened/swyped/touched by the recipient.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:openScores

Open Scores by send hour for week

Probability/score to open a message, assuming we send a message at that hour

array

https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all

xdm:operatingSystem

Operating System

The name of the operating system used when the observation was made. This attribute should not contain any version information (such as “10.5.3”), but can contain edition designations such as ‘Ultimate’, or ‘Professional’.

string

xdm:operatingSystemID

Operating System ID

The Adobe Analytics Identifier of the operating system used.

integer

int

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:operatingSystemVendor

Operating System Vendor

The name of the operating system vendor used when the observation was made.

string

xdm:operatingSystemVersion

Operating System Version

The full version identifier for the operating system used when the observation was made. Versions are generally numerically composed, but may be in a vendor defined format.

string

xdm:optInOut

OptInOut

Describes a users opting in and out preferences for communication by medium and communication type.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details

xdm:optionEvents

Option Events

array

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all

xdm:optionID

Option Identifier

Unique activity option identifier.

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all

xdm:orchestrationDetails

Orchestration Details

Set of attributes that are associated with every orchestration.

object

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:order

Order

The placed order for one or more products.

object

xdm:organizations

Organizations

array

https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details

xdm:orgUnit

Organizational Unit

The unit within the organization owning the profile. This can be used to reference the organization details maintained in another dataset.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/xdm/context/profile-owning-entities

xdm:originalSaleDate

Original Sale Date

First date the product was made available for sale. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd’T’HHssXXX”.

string

date

https://ns.adobe.com/xdm/context/product

xdm:outboundIP

IP Address

Outbound IP address used to deliver the message.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:overwriteTraits

Overwrite Traits

Flag highlighting that all the traits realized before this for this id and data source, need to be discarded.

boolean

https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all

xdm:packageId

Package ID

Unique identifier for the package which this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:pageDepth

Page Depth

The page depth in the search results.

integer

int

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search

xdm:pageViews

Page Views

View(s) of a webpage has occurred.

object

xdm:partnerDetails

Marketing Partner Details

array

https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience

xdm:pauses

Pauses

The number of pause periods that occurred during playback.

object

xdm:pauseTime

Total Pause Duration

Describes the duration (in seconds) in which playback was paused by the user.

object

xdm:payload

Payload

Values that are directly related with the audience realization. This payload exists with the same validUntil as the audience realization. Note that the intention is that exactly one payload value be included, as indicated by the payload type. This was originally modelled using ‘oneOf’, but due to limitations in our tooling that was removed. This more semantically meaningful representation will be re-introduced in the future.

object

xdm:payloadBooleanValue

Value

The boolean value

boolean

xdm:payloadNumberValue

Value

The number

number

xdm:payloadPropensityValue

Value

The propensity

number

xdm:payloadStringValue

Value

The string value

string

xdm:payloadType

Payload Type

The type of payload.

string

xdm:paymentAmount

Payment Amount

The value of the payment.

number

xdm:paymentMethod

Payment Method

The payment method for recurring payments.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:payments

Payment List

The list of payments for this order.

array

xdm:paymentStatus

Payment Status

The standing of the account.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:paymentType

Payment Type

The method of payment for this order. Enumerated, custom values allowed.

string

xdm:percentViewable

Percent Viewable

Percent of pixels in the ad deemed viewable at measurement time.

integer

byte

xdm:person

Person

An individual actor, contact, or owner.

object

xdm:personalEmail

Personal Email

A personal email address.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details

xdm:placeContext

Place Context

The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, working hours.

object

xdm:placement

Offer Placement

The reference to an offer placement instance. Offer placements are used by offer activities to limit the offer selection to those offers that have a representation that complies with the offer placement restrictions. The value is the URI (@id) of the offer placement that is referenced. See schema https://ns.adobe.com/experience/offer-management/offer-placement

string

uri-reference

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail

xdm:placementId

Placement ID

Unique identifier for the placement which this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:planName

Plan Name

The human readable name for the subscription.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:playerName

Content Player Name

Name of the player.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media

xdm:playerSDKVersion

Player SDK Version

The SDK version used by the player.

object

xdm:playerVolume

Player Volume Percentage

The player volume percentage, measured at runtime where 0 is muted and 100 is maximum volume.

integer

byte

xdm:POIDetail

POI Detail

Detail of the POI that cause the event.

object

xdm:poiEntries

POI Entries

The number of times a person has entered the Point of Interest (POI).

object

xdm:poiExits

POI Exits

The number of times a person has exited the Point of Interest (POI).

object

xdm:POIID

POI Identity

The unique identifier of the POI.

string

xdm:POIinteraction

POI Interaction

The Point of Interest(POI) interaction details.

object

xdm:pointOfInterest

Point of Interest

The coordinates of the point of interest for this location.

object

https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place

xdm:postalCode

Postal code

The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code.

string

xdm:postOfficeBox

Post Office Box

Post office box of the address.

string

xdm:preferredLanguage

Preferred Language

Describes the preferred system of communication used by the profile. Language codes are expressed in BCP 47 format.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details

xdm:priceTotal

Price Total

The total price of this order after all discounts and taxes have been applied.

number

xdm:primary

Primary

Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried.

boolean

https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details

xdm:primaryAssetReference

Primary Asset Reference

Asset information about the main content that was played, present on all ads and chapters that occur during the content’s playback.

object

xdm:primaryAssetViewDetails

Primary Asset View Details

View details for the main content playback, present on all ads and chapters that occur during the content’s playback.

object

xdm:product

Product

The XDM identifier of the product itself.

string

uri

string

xdm:productAddMethod

Product Add Method

The method that was used to add a product item to the list by the visitor. Set with product list add metrics.

string

xdm:productCreateDate

Product Creation Date

The date when this product variant was created. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd’T’HHssXXX”.

string

date

https://ns.adobe.com/xdm/context/product

xdm:productLastModified

Product Last Modified

The date when this product variant was last modified. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd’T’HHssXXX”.

string

date

https://ns.adobe.com/xdm/context/product

xdm:productListAdds

Product List Adds

Addition of a product to the product list. Example a product is added to a shopping cart.

object

xdm:productListItems

Product List Items

A list of items representing a product selected by a customer with specific options and pricing that are for that usage context at a specific point of time and may differ from the product record.

array

xdm:productListOpens

Product List Opens

Initializations of a new product list. Example a shopping cart is created.

object

xdm:productListRemovals

Product List Removals

Removal(s) of a product entry from a product list. Example a product is removed from a shopping cart.

object

xdm:productListReopens

Product List Reopens

A product list that was no longer accessible(abandoned) has been re-activated by the user. Example via a re-marketing activity.

object

xdm:productListViews

Product List Views

View(s) of a product-list has occurred.

object

xdm:productURL

Product URL

The URL for the primary Product View of the product variant page.

string

https://ns.adobe.com/xdm/context/product

xdm:productViews

Product Views

View(s) of a product have occurred.

object

xdm:profilePictureLink

Profile Picture Link

Link to profile’s picture

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details

xdm:profileSnapshot

Profile Snapshot

Profile Snapshot contains the recipient of the message. This property is primarily used to link the message to a Profile using the IdentityMap but it can also be used to freeze some properties of the profile at the time the message was sent.

object

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-test-profile, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details

xdm:profileStitch

Profile Stitch

Details about the ids that were joined by profile stitching.

array

xdm:profileStitchID

Profile Stitch ID

The identity of the audience or snapshot definition in with the domain of the specific system that processes that type of segment.

object

xdm:progress10

10% Progress Marker

Indicates that the playhead passed the 10% marker of media based on stream length. The marker is only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.

object

xdm:progress25

25% Progress Marker

Indicates that the playhead passed the 25% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.

object

xdm:progress50

50% Progress Marker

Indicates that the playhead passed the 50% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.

object

xdm:progress75

75% Progress Marker

Indicates that the playhead passed the 75% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.

object

xdm:progress95

95% Progress Marker

Indicates that the playhead passed the 95% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted.

object

xdm:promotedAssetId

Promoted Asset ID

Unique identifier for the underlying asset being promoted in the ad which this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:proofMember

Proof Member

The recipient of this message is a member of the proof group for this campaign activity. The proof is a special message that lets you test a delivery before sending to the main target. Proof recipients are responsible for approving both the form and content of the message. It is a pre-delivery target.

boolean

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:prop1 - xdm:prop75

prop1

Custom property variable1 - 75

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:props

Props

object

https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all

xdm:proximity

Proximity to beacon

Estimated distance from the beacon.

string

xdm:proximityUUID

Proximity UUID

The UUID configured into a beacon (or multiple beacons if multiple operate in an area) to be transmitted to mobile devices in range to identify an organizations beacons.

string

xdm:purchaseID

Purchase ID

Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique.

string

xdm:purchaseOrderNumber

Purchase Order Number

Unique identifier assigned by the purchaser for this purchase or contract.

string

xdm:purchases

Purchases

An order has been accepted. Purchase is the only required action in a commerce conversion. Purchase must have a product list referenced.

object

xdm:pushNotificationTokens

Push Notification Tokens

Push notification tokens are used to communicate with applications that are installed on devices or SaaS application accounts.

array

xdm:qoe

Quality of Experience

Timed media properties related to the content playback’s quality of experience (QoE).

object

xdm:quality

Quality

Quality rating.

string

xdm:quantity

Quantity

The number of units the customer has indicated they require of the product.

integer

int

xdm:quarantine

Quarantine

Address moved to quarantine. The quarantine is set to true when the message failed to deliver in a way that indicates that no future messages will be deliverable either to this address.

boolean

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent

xdm:quicktimeVersion

Quicktime Version

The version of Apple Quicktime supported during the observation.

string

xdm:rating

Rating

The calculated score or star rating for this organization. 1 indicates the maximum possible rating, 0 the minimum possible rating.

number

https://ns.adobe.com/xdm/common/organization

xdm:reason

Reason

The reason why the message could/would not be delivered.

string

xdm:reasonMessage

Reason Message

Reason of message delivery failure.

string

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:receivedTimestamp

Received Timestamp

The time at which this interaction was received by a server.

string

date-time

xdm:region

Region

The region, county, or district portion of the address.

string

xdm:registrationDate

Registration Date

Date and time when the profile has authorized its application to receivepush notifications.

string

date-time

xdm:remarkID

Remark Identifier

The pre defined remark that the end-user identified when unsubscribing.

string

https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all

xdm:remarkText

Remark text

A customer comment/remark that the end-user provided when unsubscribing.

string

https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all

xdm:renew

Renew

The agreed way that the subscription may continue after the end date.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:repositoryCreatedBy

Created by User Identifier

User id who has created the entity.

string

xdm:repositoryLastModifiedBy

Modified by User Identifier

User id who last modified the entity. At creation time, modifiedByUser is set as createdByUser.

string

xdm:resumes

Resumes

Marks each playback that was resumed after more than 30 minutes of buffer, pause, or stall period.

object

xdm:revision

Revision

The identification between subscriptions of the same name and category hierarchy.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:runtime

Runtime Type

The runtime of the ad unit itself, not the runtime of the browser or the operating system.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:sampleGroupId

Sample Group ID

Unique identifier for the sample group which this event is associated with.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all

xdm:saveForLaters

Save For Laters

Product list is saved for future use. Example a product wish list.

object

xdm:score

Engagement Metric Score

The Capture Score engagement metric calculates an aggregated score based on the value assigned to pages visited on the site, from the point the visitor first sees the campaign’s first display mbox.

object

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all

xdm:screenHeight

Screen Height

The number of vertical pixels of the device’s active display in its default orientation.

integer

int

xdm:screenOrientation

Screen Orientation

The current screen orientation (“portrait” or “landscape”)

string

xdm:screenWidth

Screen Width

The number of horizontal pixels of the device’s active display in its default orientation.

integer

int

xdm:search

The information related to web or mobile search.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search

xdm:searchEngine

Search Engine

The search engine used by the search.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search

xdm:searchEngineID

Search Engine ID

The application-specified identifier used to identify the search engine used by the search.

string

uri

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search

xdm:seedMember

Seed Member

The recipient of this message is a member of a seed list for this campaign activity. Seed addresses are used to include recipients who do not match the defined target criteria. Seed members could be your marketing team or other stakeholders who are interested in tracking/measuring the quality of the campaign. SeedMembers get the actual message, at the same time with regular recipients, even when the seedMember does not qualify to be a regular recipient.

boolean

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all

xdm:segment

Segmentation Details

Details associated with user segmentation rules.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:segmentEvents

Segment Events

array

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all

xdm:segmentID
DEPRECATED

Segment ID

The identity of the audience or snapshot definition in with the domain of the specific system that processes that type of segment. Deprecated, use xdm:identityMap instead.

object

xdm:segmentMembership

Segment Membership Map

object

map

xdm:segmentMemberships
DEPRECATED

Segment Memberships

The audiences associated with this ExperienceEvent. Deprecated, use xdm:segmentMembership instead.

array

xdm:segments

Segments

The intersection of the user audiences that both: a) the user belonged to, and b) the ad was targeting. NOT the full list of audiences that the user belonged to at the time of the auction.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/context/profile-segmentation

xdm:selections

Selected Options

Snapshots of the options that were selected for this activity. Those options are usually constrained. The objects contain a at least the xdm:id property value which is the identifier of an option. The intention is that either the selections or the fallback property is required.

array

https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-detail, https://ns.adobe.com/experience/decisioning/proposition-details

xdm:selector

Selector

A CSS selector in a html page.

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all

xdm:sends

Sends

Asynchronous message(s) (email, SMS, MMS etc) have been dispatched to a person’s account/address/device.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing

xdm:server

Server

The normative or usual server that hosts the web page. This may or may not be the host or server that actually served the page interaction, but is used for classification purposes.

string

xdm:sessionId

Session ID

Session ID associated with experience event, used to stitch together independent events which occurred in the same session.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:sessionTimeout

Media Session Server Timeout

Indicates the amount of time, in seconds, that passed between the user’s last known interaction and the moment the session was closed.

integer

int

xdm:shape

Geo Shape

The geographic shape of the physical location.

object

https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place

xdm:showType

Show Type

The type of content (for example, Trailer or Full Episode).

string

xdm:signals

Signals

Additional frequently changing properties captured with an event via request parameters or other means.

object

map

https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all

xdm:siteId

Site ID

Identifier for the web site where ad impression was served.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:siteSection

Site Section

The normative name of the site section where this web page resides, which may be used to classify or categorize the interaction

string

xdm:size

Size (Bytes)

Size in bytes of the message.* For email, the size reflects the all MIME envelope of the message, including the encoded attachments if any.* For SMS, the size reflects the number of bytes necessary to deliver the message.If that number is over 160 the message will be delivered over more than one SMS.

integer

int

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/xdm/context/product

xdm:SKU

SKU

Stock Keeping Unit, the unique identifier for a product defined by the vendor.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/product, https://ns.adobe.com/xdm/context/profile-subscriptions

xdm:sourceFeed

Feed Type

The type of feed. Can either represent actual feed-related data (for example, EAST HD/SD), or the source of the feed (such as an URL).

string

xdm:sspPartnerCode

SSP Partner Code

The partner (exchange) through which AdCloud receives the inventory opportunity.

string

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory

xdm:stalls

Stalls

The number of stall states that occurred during a playback session.

object

xdm:stallTime

Total Stalling Duration

Describes the duration (in seconds) in which the playback was stalled during playback.

object

xdm:startDate

Start Date

The date the subscription begins.

string

date

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:starts

Starts

Indicates the first frame of the timed media asset has been viewed - namely, the viewer did not abandon during pre-roll ad, buffering, etc.

object

https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media

xdm:startTime

Start Date and Time

Activity Start Date and Time. Property has the semantic of schema.org’s ‘startTime’ property defined on http://schema.org/Action

string

date-time

https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details

xdm:stateProvince

State or province

The state, or province portion of the observation. The format follows the ISO 3166-2 (country and subdivision) standard.

string

xdm:status

Status

Is the segment participation realized as part of the current request.

string

xdm:statusReason

Status Reason

A description of the current status.

string

xdm:stepID

Step identifier

Denotes the identifier of the visited activity step.

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all

xdm:strategy

Activity Event Strategy

Custom behavior strategy for both content viewing and counting when visiting a success metric.

string

https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all

xdm:streamFormat

Stream Format

Free-form format of the stream (for example, “short” or “long”).

string

xdm:street1

Street 1

Primary Street level information, apartment number, street number and street name.

string

xdm:street2

Street 2

Optional street information second line.

string

xdm:street3

Street 3

Optional street information third line.

string

xdm:street4

Street 4

Optional street information fourth line.

string

xdm:subCategory

Sub Category

The specific sub categorization of the subscription.

string

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:subscriber

Subscriber

The owner of the subscription.

object

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription

xdm:subscriptionDate

Subscription Date

Date and time when the end-user has subscribed to a notification topic. An end user is subscribed if they have a Subscription Date and the unsubscriptiondetails/unsubscriptionDate is empty.

string

date-time

https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all

xdm:subscriptions

Subscriptions

Subscriptions that this profile is entitled to including terminated, expired or exhausted subscriptions.

array

https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions

xdm:supplierName

Supplier Name

The distributor of the product.

string

https://ns.adobe.com/xdm/context/product

xdm:syncedRemarketingAudiences

Synchronized segments

List of Search retargeting entities that have been synced with the adCloud partner to build audiences on the platform, such as RLSA for Google or WCA for Facebook

array

https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all

xdm:tags