Recommendations as an offer
You can now include recommendations inside A/B Test (including Auto-Allocate and Auto-Target) and Experience Targeting (XT) activities.
This functionality opens up entirely new capabilities, such as:
- Test and target recommendations and non-recommendations content within the same activity.
- Easily experiment with placement of recommendations on the page, including the order of multiple recommendations.
- Automatically push traffic to the best-performing recommendations experience using Auto-Allocate.
- Dynamically assign visitors to tailored recommendations experiences based on their profile using Auto-Target.
To get started, create an A/B Test or Experience Targeting activity using the Visual Experience Composer and use the Insert Before, Insert After, or Replace With action to add recommendations to an experience.
Add a recommendation as an offer in an A/B Test or XT activity
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Start the three-step guided workflow using the Visual Experience Composer (VEC) to create an A/B Test or Experience Targeting (XT) activity.
note note NOTE For A/B Tests, remember that you can choose the Auto-Allocate option to automatically push traffic to the best-performing recommendations or the Auto-Target option to assign visitors to tailored recommendations experiences based on their profile. -
While creating an experience, click the element you want to add a recommendation to as an offer, select the Insert Before, Insert After, or Replace With action, then select Recommendation.
The following illustration shows the Insert After > Recommendation option.
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Select from the following options to view popular recommendations criteria by page type:
- Cart Page
- Category Page
- Home Page
- Landing Page
- Product Page
- Search Results Page
- Thank You Page
- Other
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Select the desired criteria, then click Next.
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Select the desired design, then click Next.
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In the Options dialog box, specify the following:
- Choose a collection.
- Configure the Front Promotion and Back Promotion options, as necessary.
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Click Save.
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Finish configuring the A/B Test or XT activity using the three-part guided workflow.
Edit a recommendations offer’s configuration
There are two ways you can edit an offer’s configuration:
- Using the Edit menu
- Using the Modifications panel
Edit a recommendations offer using the Edit menu
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Click the offer you want to edit, then click Edit.
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Choose from the following options:
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Make your edits.
Edit a recommendations offer using the Modifications panel
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Click the Modifications icon (
</>
) to display the Modifications pane. -
Hover over the desired action, then click the Edit icon.
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Make your edits.
Delete a recommendations offer
There are two ways to delete a recommendations offer:
- Using the Edit menu
- Using the Modifications panel
Delete a recommendations offer using the Edit Menu
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Click the offer you want to remove, then click Layout > Remove.
Delete a recommendations offer using the Modifications panel
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Click the Modifications icon ( </> ) to display the Modifications pane.
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Hover over the desired action, then click the Delete icon.
Viewing the recommendations offer’s status status
The recommendations offer’s (algorithm) status displays at the bottom of the Overview page for A/B Test and XT activities that contain Recommendations offers:
- Results Ready
- Results Not Ready
- Feed Failure