Visitor profile lifetime

By default, a visitor profile in Adobe Target expires after 14 days of inactivity for that visitor. This profile lifetime can be extended.

Contact Client Care or your Adobe consultant to extend the profile lifetime at no additional cost. The lifetime can be set to as many as 90 days.

You do not need to download a new Platform Web SDK file or at.js file if your profile is extended beyond the default.

The expiration date is not reset for existing profiles. If a previous visitor does not return for 15 days, that profile expires. If a previous visitor returns before the original two-week profile expires, the profile is reset to the extended lifetime. All new visitor profiles are set to the extended profile lifetime.