at.js integrations

Integration

Details

Analytics for Target (A4T)

See Adobe Analytics as the Reporting Source for Adobe Target (A4T).

Profiles & Audiences (P&A)

See Audiences in the Core Services User Guide.

Experience Cloud ID Service

See the Adobe Experience Cloud ID Service documentation.

Tags in Adobe Experience Platform

Tags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Tags give customers a simple way to deploy and manage the analytics, marketing, and advertising tags necessary to power relevant customer experiences. See Implement Target using Adobe Experience Platform.

Adobe Experience Manager (AEM) Cloud Service

The AEM Cloud Service enables the creation of A/B Test and Experience Targeting activities within the AEM workflow. Supports at.js with Adobe Experience Manager 6.2 with FP-11577 (or later). For more information, see Integrating with Adobe Target and select your AEM version.

AEM Experience Fragments

Experience fragments created in AEM in Target activities let you combine the ease-of-use and power of AEM with powerful Automated Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale. AEM brings together all of your content and assets in a central location to fuel your personalization strategy. AEM lets you easily create content for desktops, tablets, and mobile devices in one location without writing code. There’s no need to create pages for every device—AEM automatically adjusts each experience using your content. See AEM experience fragments.

Integration

Details

Legacy Target to SiteCatalyst Integration

This was the integration that sent campaign and recipe ids to SiteCatalyst via the page call so you could do reporting in the SiteCatalyst UI. This functionality is replaced by A4T.

Legacy Target to SiteCatalyst Integration

This was the integration that made mbox calls named "SiteCatalyst: Event" and "SiteCatalyst: Purchase" so you could build success metrics and user profiles based on evars and props. This functionality is replaced by A4T and P&A.

Legacy Audience Manager (AAM) to Target Integration

This was the integration that made a front-end API call to retrieve AAM segments and then sent them as mbox parameters on every mbox call on the page.

Integration

Details

Other Tag Managers

at.js should work with non-Adobe tag management platforms, but be careful using custom integration features that other vendors have developed. Their integrations might be dependent on internal mbox.js functions that no longer exist in at.js.

Third-party data providers (e.g. Demandbase, Bluekai, weather APIs)

Many third-party data providers used to supplement Target’s user profiling can be integrated using the at.js Data Providers feature.