Minimum advertised price
Merchants are sometimes prohibited from displaying a price that is lower than the manufacturer’s suggested retail price (MSRP). Minimum Advertised Price (MAP) gives you the ability to remain in compliance with the manufacturer’s requirements while offering your customers a better price. Because requirements differ from one manufacturer to another, you can configure your store to prevent the display of your actual price on pages where it is not allowed.
The MAP feature adds a dedicated Click for Price link instead of the regular product price. If the price in your store is below the minimum set price for that product, there are two ways that the pricing information can be handled on the storefront. The first way is that the price is not displayed. If the buyer clicks the Click for Price button, only then does the actual price at which you are selling the product become visible. The second way is that the list/market price is displayed with a strikethrough to emphasize that your price is lower.
Also, the MAP feature allows you to suggest some improvements. For example, when a customer adds such a product to their cart, they are not redirected to the cart, and instead there are offers displayed that allow the buyer to:
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Remove an item from the cart (can be done if the buyer just wants to clarify the price and has not yet made a purchase decision)
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Leave it in their shopping cart and keep shopping
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Proceed to checkout
MAP logic
Some products have prices that depend on a selected option, such as custom options or simple products with their own SKUs and stock management). For these products, the following logic is applied, according to the product type and price setting. The actual price is used by order management, customer management tools, and reports.
Using MAP with product types
Using MAP with price settings
MAP configuration
The Minimum Advertised Price (MAP) feature is not enabled by default. If you want to add this capability to your store, you must enable it and configure the MAP settings for your products. The MAP settings can be applied to all products in your catalog or configured for specific products. When MAP is enabled globally, all product prices in the storefront are hidden from view. There are various configuration options that you can use to remain in compliance with the terms of your agreement with the manufacturer, while still offering your customers a better price.
On the global level, you can enable or disable MAP, apply it to all products, define how the actual price is displayed. You can also edit the text of the related messages and information tips that appear in the store.
When MAP is enabled, the product-level MAP settings become available. You can apply MAP to an individual product by entering the MSRP and choosing how you want the actual price to appear in the store. Product-level MAP settings override the global MAP settings.
Step 1: Enable MAP for the store view
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On the Admin sidebar, go to Stores > Settings > Configuration.
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If applicable, set Store View at the upper-right corner to the view where the configuration applies.
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In the left panel, expand Sales and choose Sales underneath.
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Expand
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If necessary, set Enable MAP to
Yes.img-md w-600 modal-image 
For a detailed list of these configuration options, see Minimum Advertised Price in the Configuration Reference.
Step 2: Configure the MAP settings
Use one of the following methods to configure the MAP settings:
Method 1: Configure MAP for all products
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To determine when and where you want the actual price to be visible to customers, do the following:
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To change the default value, deselect the Use system value checkbox.
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Set Display Actual Price to one of the following:
In CartBefore Order ConfirmationOn Gesture (on click)
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Enter the text that you want to appear in the Default Popup Text Message.
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Enter any additional explanation that you want to appear in the Default “What’s This” Text Message.
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When complete, click Save Config.
Method 2: Configure MAP for a single product
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On the Admin sidebar, go to Catalog > Inventory > Products.
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Open the product in Edit mode.
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In the left panel, expand Advanced Settings and choose Advanced Pricing.
note note NOTE The Manufacturer’s Suggested Retail Price and Display Actual Price fields appear only when Minimum Advertised Price is enabled in the configuration. -
Enter the Manufacturer’s Suggested Retail Price (MSRP).
In this example, the product price is $54.00, and the MSRP is 59.95.
img-md w-600 modal-image 
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Set Display Actual Price to one of the following:
Use config- (Default) Applies the display settings as configured for the store. |On Gesture- Displays the actual product price in a popup when the customer clicks the Click for price or What’s this? link.In Cart- Displays the actual product price in the shopping cart.Before Order Confirmation- Displays the actual product price at the end of the checkout process, just before the order is confirmed.
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When complete, click Done and then Save.