Certification journey for Adobe Campaign Classic Developer Expert
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details
- Level: Expert (1-3 years’ experience)
- Passing Score: 34/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English
- Cost: $225 (global) / $150 (India)
- Exam ID: AD0-E330
Intended audience
- Technical consultant
- Marketing technology engineer
- Adobe Campaign Classic developer
Minimum experience
You should have:
- At least two years of Campaign software experience
- At least three years of combined experience in JavaScript programming, SQL development including ETL, and web technologies (XML, HTML and web services)
- Experience executing a marketing campaign using digital omnichannel
- Experience with database architecture and knowledge of database marketing
- Ability to map requirements to Campaign functionality
- Ability to troubleshoot Campaign implementations
- Basic understanding of server configurations related to Campaign
Exam objectives and scope
This section provides information on the exam content.
Section 1: System configuration (16%)
- Apply system-wide configuration settings and defaults
- Given various parameters, select the appropriate Adobe Campaign feature to implement a use case
- Troubleshoot system configuration settings
- Implement custom configurations
- Identify Campaign Control Panel configuration features
Section 2: Customization (22%)
- Given a set of requirements, apply best practices to design a data model
- Describe the implementation of APIs in Campaign
- Describe best practices for developing with JavaScript in Adobe Campaign
- Apply JavaScript libraries in workflows, SOAP calls, typology rules, and personalization blocks
- Describe best practices for using SQL functions in Adobe Campaign Classic
- Given a scenario, understand how to use SQL scripts in Adobe Campaign Classic
- Describe commonly used OOTB functions
Section 3: Access management (8%)
- Given a scenario, configure security settings for an operator
- Describe how to configure access management settings based on the solution design document
- Describe access management using the Campaign Control panel
- Identify the limitations of data partitioning and when to use sysfilter
Section 4: Data integration (16%)
- Given a scenario, select the best approach to integrate with external data sources
- Implement best practices for workflow data processing
- Apply data integration techniques within a workflow
- Identify security and network settings to integrate with Adobe Campaign from an external system
- Set up the CRUD process on a schema from outside of Adobe Campaign
Section 5: Instance maintenance (12%)
- Understand and act on the Workflow heatmap
- Demonstrate the process to create a custom workflow or report for instance monitoring
- Identify problems based on system indicators
- Explain the impact of services and processes on the system
- Demonstrate basic system audit metrics/checks
Section 6: Campaign configuration (25%)
- Apply advanced personalization techniques
- Configure and apply custom target mappings
- Identify appropriate JavaScript usage in the Campaign workflow and why
- Apply custom code to manipulate temp tables and workflow context
- Validate and debug workflow logic
- Apply advanced delivery settings
- Describe workflow practices that have a negative impact on performance
- Given a use case, recommend complex targeting workflow design
Readiness questionnaire
This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.
Take the online readiness questionnaire
How to get certified
These steps take you through the certification process from beginning to end.
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| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
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| Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: System configuration
- Campaign Classic v7 Documentation
- Get started with transactional messaging
- General architecture
- Get started with Adobe Campaign integrations
- Design and execute marketing campaigns
- General architecture
- Filtering options
- Workflow properties
Section 2: Customization
- About schema reference
- Design and execute marketing campaigns
- About web services
- Design and execute marketing campaigns
- Action activities in workflows
- Get started with workflows
Section 3: Access management
Section 4: Data integration
- External accounts
- Campaign FFDA deployment
- Get started with data import and export
- Get started with workflows
- FTP (Class)
- General architecture
Section 5: Instance maintenance
- Monitor workflow execution
- Workflow properties
- Workflow use cases
- Monitoring guide - General architecture
- Get started with Control Panel
- About performance monitoring
Section 6: Campaign configuration
- Communication channels
- Get started with personalization
- Web applications and reports - abstractForm
- About web services
- Use a custom recipient table
- About templates
- Use a custom recipient table
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Take a practice test
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
To take the practice test:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
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| NOTE |
| Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
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| Quantity | Discount |
| 10-24 | 20% |
| 25-49 | 25% |
| 50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
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| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
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Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
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Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
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Take your exam.
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Schedule or take exam AD0-E330
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.