Get started with personalization about-personalization

Last update: Thu Aug 31 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Personalization

CREATED FOR:

User

Messages delivered by Adobe Campaign can be personalized in several different ways, concerning the content or the appearance of messages. These ways can be combined according to criteria taken particularly from the recipient profiles. For email deliveries, you can define the elements and personalization conditions of a delivery directly in JavaScript from the Source tab of the message. In general, Adobe Campaign allows you to:

Personalize the message format. See Message content.
Insert dynamic personalization fields. See Personalization fields.
Insert predefined personalization blocks. See Personalization blocks.
Create conditional content. Refer to the Conditional content section.

CAUTION

The following variables are internal variables that can be used for personalization but must not be modified: delivery, message, dataSource, targetData, provider, coupon, couponValue, proposition.

recommendation-more-help

601d79c3-e613-4db3-889a-ae959cd9e3e1