Configure the email content edit-content

The email Edit content screen allows you to:

  • Define basic elements of your message such as the sender’s address and the subject line
  • Perform additional actions such as adding attachments or setting up offers
  • Access the Email Designer to start building the proper content of your email
NOTE
All the editable text fields of this screen can be filled in using personalization fields. Learn how to personalize content

To configure or edit the content of an email, follow the steps below.

  1. Click the Edit content button from the email delivery dashboard screen.

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  2. The email content edition screen opens.

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    NOTE
    If your are configuring a new email, the From name and From email fields are already populated.
  3. The From name field is defined in the email template. If you want to modify it, use a name that is easily identifiable by the recipients, such as your brand’s name, to increase the opening rate of your deliveries.

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    To further improve the recipient’s experience, you can add a person’s name, for example “Eve from Luma”.
  4. The From email address field is also defined in the email template. Make sure the address domain is the same as the subdomain that you delegated to Adobe.

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    NOTE
    You can change the part preceding the ‘@’, but not the domain address.
  5. Expand the Reply-to fields section. The sender’s name and addresses are used by default for replies. However, Adobe recommends using an existing real address such as your brand’s customer care. In this case, if a recipient sends a reply, the customer care will be able to handle it.

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  6. Define the email Subject line. Type your subject directly into the dedicated field, or open the Expression Editor to add personalization using various attributes and content blocks, or offers.

  7. If you want to attach a file to the email, click the Add attachment button then select one or multiple file(s).

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    NOTE
    To avoid performance issue, it is recommended not to include more than one attachment per email.
  8. If you want to send offers with your email, select them using the Set up offers button.

    You are then able to insert them into the email using personalization fields. Learn how to send offers

  9. Click the Edit email body button to structure and design the content of the email using the Email Designer. Additional information on how to design email content are available in these sections:

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    You can also hover over the email preview and select Open email designer.
  10. By default, tracking is enabled for the delivery. You can disable this option from the Optional features section. Learn how to add links and manage tracking

  11. Once the content of your email has been defined, use the Simulate content button to check how it displays before sending it. Learn how to preview and test your email

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