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Add links and track messages tracking

Last update: Mon Feb 12 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Use the Email designer to add links to your content and track the messages sent in order to monitor the behavior of your recipients.

When designing a message, you can add links to your content.

NOTE
When tracking is enabled, all links included in the message content are tracked.

To insert links into your email content, follow the steps below:

  1. Select an element and click Insert link from the contextual toolbar.

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  2. Add a Label and a Link.

  3. Save your changes.

  4. Once the link is created, you can still modify it from the Settings tab.

    • You can edit the link and change its Target.
    • You can choose to underline the link or not by checking the corresponding option.
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NOTE
Marketing-type email messages must include an opt-out link, which is not required for transactional messages. The message category (Marketing or Transactional) is defined at the channel surface (i.e. message preset) level and when creating the message.

A specific link to the mirror page should be added in all your email messages. Learn more about the mirror page in this section.

Manage tracking manage-tracking

The Email Designer allows you to manage the tracked URLs, such as editing the tracking type for each link.

  1. Click the Links icon from the left pane to display the list of all the URLs of your content to be tracked.

    This list enables you to have a centralized view and to locate each URL in the email content.

  2. To edit a link, click the corresponding pencil icon.

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  3. You can modify the Tracking Type if needed:

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    For each tracked URL, you can set the tracking mode to one of these values:

    • Tracked: Activates tracking on this URL.
    • Opt out: Considers this URL as an opt-out or unsubscription URL.
    • Mirror page: Considers this URL is a mirror page URL.
    • Never: Never activates tracking of this URL.

  4. Add a Category to your link to group tracked links and click Save.

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  5. After sending your delivery, access your delivery report. Under the Tracking menu, the URLs and click streams report displays which URLs from your delivery are the most visited. Learn more

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