Get started with profiles and audiences about-profiles

In Adobe Campaign Web, a profile is a record stored in the database, serving as a key component to create audiences for deliveries and add personalization data to your content. Various types of profiles are stored in the database such as Test profiles, which are designed to test your deliveries before they are sent to the final audience.

Audiences are sets of profiles who share similar behaviors and/or characteristics. This collection of people can either be generated, selected, or loaded. Once created, audiences can be leveraged as the target population of your deliveries.

In addition, Adobe Campaign Web can be used to manage and create services such as newsletters, and to check the subscriptions or unsubscriptions to these services. Once done, you can add subscribers, unsubscribe profiles, and send messages to the subscribers of your services.

Now that you have an understanding of what you can do in Adobe Campaign Web, it’s time to dive deeper into these documentation sections to start working with it.