Get started with profiles profiles

What is a profile? what

A profile, also known as “recipients” in the client console, represents a record stored in the Campaign database, serving as a key component to create audiences for deliveries and add personalization data to your content. Adobe Campaign allows you to seamlessly manage profiles, from creating new entries to accessing a comprehensive view of all your profiles’ attributes and services subscriptions, all through the Campaign Web user interface.

Moreover, test profiles, identified as “seed profiles” in the client console, allow you to target additional recipients who do not match the targeting criteria of a given delivery. These profiles contain fictitious contact information, or contact information controlled by the sender. They can be added to a message’s audience to detect any fraudulent use of your recipient database or to ensure that the emails arrive in the inboxes. Learn how to work with test profiles

Both profiles and test profiles can be used to test your deliveries before they reach the intended audience. By doing so, you can preview the message content and personalization, send proofs for testing and validation, evaluate email rendering across various platform and devices, and test your landing pages. Learn how to preview and test deliveries

➡️ Discover this feature in video

Access the list of profiles access

Profiles are accessible and editable in Adobe Campaign Web from the Customer management > Profiles entry in the left navigation rail. You can also access them in the Explorer view, from the Profiles & Targets > Recipients node. From there you can browse, create and manage folders or subfolders, as well as check associated permissions. Learn how to create folders

You can filter the Profiles list using the search field or filters available from the Show filters button. You can restrict the results to a specific folder using the drop-down list, or add rules using the query modeler.

To access the details of a profiles, click on its name from the list. A detailed view of the profile opens, allowing you to explore its attributes and the services he subscribed to. Learn how to explore profiles’ details

To delete a profile, select the corresponding option from the More actions menu.

How-to video video

Learn how to access, manage, and explore profiles using the Campaign Web user interface.