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Adobe Experience Platform & Applications architecture diagrams

Last update: Thu Jul 20 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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Adobe Experience Platform & Applications architecture diagram

This architecture diagram shows how Adobe Experience Platform relates to Adobe Experience Cloud applications and application services.

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Experience Platform & Applications

Adobe Experience Platform & Applications Overview diagram

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Experience Platform & Applications

Adobe Experience Platform & Applications detailed architecture diagram

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Experience Platform & Applications

https://video.tv.adobe.com/v/32456/?quality=12&learn=on

Adobe Experience Platform & Experience Cloud application integrations

Application
Experience Platform to Application
Application to Experience Platform
Related Blueprints
Ad Cloud
  • Audiences defined in Real-time Customer Data Platform can be shared to Ad Cloud for targeting via Audience Manager.
  • No current integration
Analytics
  • Data collected via the Web/Mobile SDK can be forwarded to Adobe Analytics.
Audience Manager
  • Audiences defined in Real-time Customer Data Platform can be shared to Audience Manager for activation to 3rd party cookie destinations.
  • Data collected and evaluated along with audience membership from Audience Manager can be shared to Experience Platform data lake and profile store. Audience Manager Source Connector
Campaign Classic
  • Audiences defined in Real-time Customer Data Platform can be shared to Campaign Classic as the audience to initiate campaigns.
  • Interaction and campaign data collected by Campaign can be ingested to Experience Platform as a data source for further use in audience building via Real-time Customer Data Platform and analysis via Customer Journey Analytics and Experience Platform Query Service.
Campaign Standard
  • Audiences defined in Real-time Customer Data Platform can be shared to Campaign Standard as the audience to initiate campaigns.
  • Interaction and campaign data collected by Campaign can be ingested to Experience Platform as a data source for further use in audience building via Real-time Customer Data Platform and analysis via Customer Journey Analytics and Experience Platform Query Service.
Customer Journey Analytics
  • Data collected and ingested into Experience Platform data lake is made available for processing into Customer Journey Analytics.
  • Profile and audience data from Real-time Customer Data Platform can be ingested into CJA. RTCDP to CJA integration.
  • Build audiences in Customer Journey Analtyics and share the audience results to Real-time Customer Data Platform. CJA Audience Publishing
Experience Manager
  • The Experience Platform profile can be directly accessed server side to power personalized experiences delivered through Experience Manager. Note that personalization activities are most commonly delivered via Experience Manager through the Target integration.
  • No current integration, behaviors and interactions performed on Experience Manager sites are collected directly via the Experience Platform Web and Mobile SDK.
Journey Optimizer
  • Data events and profiles ingested into Experience Platform are made available to Journey Optimizer to initiate and power journeys in Journey Optimizer.
  • Interaction and campaign data produced by Journey Optimizer is collected into Experience Platform for further use in audience building via Real-time Customer Data Platform and analysis via Customer Journey Analytics, and Experience Platform Query Service.
Adobe Commerce
  • Profiles and audiences built in Real-time Customer Data Platform can be made available for peersonalization in Adobe Commerce.
  • Data native to Adobe Commerce can be sent to Experience Platform via a Adobe Commerce source connector.
No current integration
Marketo
  • Audiences defined in Real-time Customer Data Platform can be shared to Marketo as the audience to initiate Marketo campaigns and update Marketo objects.
  • Marketo accounts, contacts, and opportunity data, along with Interaction and campaign data produced by Marketo is ingested into Experience Platform for further use in audience building via B2B-CDP and analysis via Customer Journey Analytics, and Experience Platform Query Service. Marketo Engage Connector
Real-Time CDP
  • Data ingested and collected into Experience Platform is the data source for assembling real-time customer profiles that power the Real-time Customer Data Platform.
  • Audience and Profile metrics are sent to the Experience Platform data lake to power profile insight reporting dashboards.
  • The Audience and Profile data in the data lake can be used for further insights via Query Service and Customer Journey Analytics.
Target
  • Audiences and Profile Attributes defined in Real-time Customer Data Platform can be shared to Target and used in personalization and targeting experiences delivered by Target.
  • Data collected for Target experiences and interactions can be collected to Experience Platform via the Experience Platform Web/Mobile SDK. This data can be used in audience building via the Real-time Customer Data Platform and for analysis via Customer Journey Analytics, and Experience Platform Query Service.
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