Device Targeting With Platform-level Keys
User-Agent header.Starting with March 2023, Audience Manager supports these updates by leveraging Experience Platform Web SDK. To continue using trait information provided via the
User-Agent header, you must use Web SDK and enable High Entropy User-Agent Client Hints.These updates are not supported by DIL, so Audience Manager customers who use DIL will not be able to collect trait information via the
User-Agent header.Describes the common platform-level key-value pairs you can use to target users with device-related variables across all properties in your Audience Manager account.
Purpose of Platform-level Variables
Platform-level variables let you take data passed in from a particular site and make it available for targeting across all the properties in your Audience Manager account. These variables are formed by key-value pairs with the key prefixed by d_ as shown below.
Platform-level Keys Defined by User Agent
The Data Collection Servers extract the values for these keys from the user agent header in HTTP requests. The values represent device-level information from the Device Atlas database. The signals in the table below are available, as extracted from the user agent example. Download a list of the most common keys, according to Device Atlas measurements.
d_device_vendord_device_hardware_typed_device_os_versiond_device_os_named_device_modeld_device_marketing_named_device_manufacturer Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3