Documentation Analytics Implementation Guide

Compare implementation methods

Last update: Thu Jan 25 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Implementation Basics

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See how each method of implementing Adobe Analytics compares to each other. You can use these tables to help your organization determine the most ideal way to send data to Adobe. Click on each column for more specific information.

Web

AppMeasurement

Adobe Analytics extension

Web SDK

Web SDK extension

Implementation requirements

Reference AppMeasurement.js on each page, define variables, send data using s.t() to Adobe Analytics

Reference tag loader on each page, use the Data Collection UI to define variables and send data to Adobe Analytics

Reference Alloy.js on each page, use alloy("sendEvent",{}) to compose XDM objects and send the desired data using Edge Network to Adobe Analytics

Reference tag loader on each page, use the Data Collection UI to compose XDM objects and send the desired data using Edge Network to Adobe Analytics

Data destination

Sent directly to Adobe Analytics

Sent to Adobe Experience Platform Edge, which forwards data to Adobe Analytics

Difficulty making implementation adjustments

Requires access to website code for every implementation change

Change the website code once to install the loader tag; all further implementation updates can be made in the Data Collection UI

Requires access to website code for every implementation change

Change the website code once to install the loader tag; all further implementation updates can be made in the Data Collection UI

How A4T is handled

A4T calls are included in hits sent to Adobe

A4T calls are sent as separate hits

Context Data

Use s.contextData.

Use s.contextData in custom code blocks

All unmapped fields are automatically sent as a.x.* context data variables.

Mobile and Others

CAUTION

Support for Version 4 Mobile SDKs ended on August 31, 2021. See Adobe Mobile Services end-of-life FAQ for more information.

Mobile SDK

Server API

Implementation requirements

Reference tag loader in the app, then use direct API calls or rules in Data Collection UI to compose XDM objects and send the desired data using Edge Network to Adobe Analytics

Use Edge Network Server APIs to compose XDM objects and send the desired data using Edge Network to Adobe Analytics

Data destination

Sent to Adobe Experience Platform Edge, which forwards data to Adobe Analytics

Difficulty making implementation adjustments

Change the app code where direct API calls are made or make changes in the Data Collection UI

Requires access to app code for every implementation change

How A4T is handled

A4T calls are sent as separate hits

Context Data

All unmapped fields are automatically sent as a.x.* context data variables.

All unmapped fields are automatically sent as a.x.* context data variables

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