Implement Adobe Analytics using the Analytics extension
Through the lifetime of Adobe Analytics, Adobe has offered several different methods to implement code on your site for data collection. Adobe’s current recommended method is through tags in Adobe Experience Platform.
Tags in Adobe Experience Platform is a tag management solution that lets you deploy Analytics code alongside other tagging requirements. Adobe offers integrations with other solutions and products, and lets you deploy custom code. All of these tasks can be done without relying on any development teams in your organization to update code on your site.
All customers with an active Adobe Experience Cloud contract can use tags. If you are not sure if you have access, contact one of your organization’s Experience Cloud system admins.
A high-level overview of the implementation tasks:
Additional resources
Tags can be highly customized. Learn more about how you can get the most out of Adobe Analytics by including the right data in your implementation.
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Tags documentation: Learn how the interface works and what extensions are available.
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Implementation variables: Determine what variables you want to send to data collection servers.