Compare terminology for Analytics data passed through the Analytics source connector

• Hits
• Occurrences
• Records
• Events

Occurrences metric

See:

• Terms used in Adobe Analytics
• Occurrences

Count of rows (records) in the dataset

See:

• Compare your Adobe Analytics data to Customer Journey Analytics data

• “Hit” and “occurrence” are synonymous in Adobe Analytics.
• See Custom Events below.
• Certain data is filtered as it passes through the Analytics source connector to Adobe Experience Platform. See Compare your Adobe Analytics data to Customer Journey Analytics data

• Unique Visitors
• Unique Devices
• Unique Cookies

Unique Visitors metric

See:

• Terms used in Adobe Analytics
• Unique Visitors

Distinct values of post_visid_high & post_visid_low concatenated together.

See:

• Use data feeds to calculate common metrics

• A “person” in Adobe Analytics is usually associated with a “device identifier” such as a cookie. AAID is the primary device identifier in Adobe Analytics, not ECID. See also AAID, ECID, AACUSTOMID and the Analytics source connector.
• “Visitor” is not an out-of-the-box metric in Customer Journey Analytics. But if you choose endUserIDs._experience.aaid.id as the Person ID, the People metric in Customer Journey Analytics is roughly equivalent to Unique Visitors in Adobe Analytics.

• People

People metric

See:

• People

• The People metric in Customer Journey Analytics is the count distinct of Person IDs. Depending on what you choose as the Person ID in the Customer Journey Analytics connection, the People metric can mean different things.

• Visits
• Sessions

Visits metric

See:

• Terms used in Adobe Analytics
• Visits
• Report time processing

Distinct values of post_visid_high, post_visid_low, visit_num & visit_start_time_gmt concatenated together.

See:

• Use data feeds to calculate common metrics

• With report-time processing in Adobe Analytics virtual report suites and Customer Journey Analytics data views, the concept of a visit (session) is configurable. As a result, visit (session) counts may differ between environments depending on the definition applied. See also Compare data processing across Adobe Analytics and Customer Journey Analytics reporting features and Virtual report suites, Data views, Adobe Experience Platform sandboxes and the Analytics source connector.

• Event deduplication
• Metric deduplication

See:

• Event ID serialization

The post_events_list column contains deduplicated event metrics.

See

• Data column reference.

See:

• Metric deduplication component settings

• Event/metric de-duplication in Adobe Analytics differs slightly from Customer Journey Analytics. In Adobe Analytics, deduplication occurs at data processing time. In Customer Journey Analytics, deduplication occurs at report runtime, providing more flexibility. Deduplicated metrics may differ slightly in Adobe Analytics vs Customer Journey Analytics.

• Instances metrics

See:

• Instances

• Instances is normally associated with prop and eVar columns as a means to determine how many times the variable has been set.