Syntax for Audience Segment Logic

Last update: Thu Jan 26 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
DSP Audiences

CREATED FOR:

User

When you create reusable audiences, you can manually define segment logic using alphanumeric segment IDs (keys) and the following syntax:

() to indicate a group
|| for OR
&& for AND
! for NOT (exclude)

NOTE

All specified segment groups are included unless they’re preceded by ! (which excludes them).
You can find the segment ID for an audience from Audiences > All audiences.

For example, the following logic:

(X5vUk1cNvZxvBJ3jMjTt) || (sfvXrmQkk77PL5OtHpLH) && !(SMWSjTZFiy9hR1bKm1vw || x08UReA0IcP9HAJdcGVe)

means (in plain English)

INCLUDE Segment ID X5vUk1cNvZxvBJ3jMjTt OR INCLUDE Segment ID sfvXrmQkk77PL5OtHpLH AND EXCLUDE (Segment ID SMWSjTZFiy9hR1bKm1vw AND Segment ID x08UReA0IcP9HAJdcGVe)

NOTE

In placement settings, you can use saved audiences either as audiences to explicitly target or as separate audiences to exclude from targeting. Make sure your segment logic reflects the purpose for which you will be using the audience.

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