The Location Contribution report shows the performance of each element and each offer.
The top of the report shows the metric, start and end dates, and audience used in the report. You can change any of these factors.
NOTE
Keep in mind the following information as you work with the Location Contribution report:
The audience and metric pickers are available only if Analytics is used as the reporting source (A4T).
Data for the Location Contribution report is fetched from the Target backend even if the activity is configured to use Analytics as the reporting source (A4T).
Data for the Location Contribution report is fetched for the “Production” environment even if a different default environment is defined at the Target account level.
The Location Contribution report includes two tables.
The first table shows the relative influence of each element. This table shows you which of the elements where you have added offers is resulting in the most conversions.
The second table provides an offer-level report. It shows the conversion rate, lift, and confidence for each offer in each element. This table helps you determine which offers are the most successful. The second column shows values for the selected metric (conversion rate, RPV, AOV, orders, or engagement metrics) of the offer and one standardization.
Training video: Create an MVT Test
This video demonstrates how to create a multivariate test using the Target three-step guided workflow. The Location Contribution report is described beginning at 8:45.
