Personalization Insights reports
Two specialized reports are available to users of Automated Personalization (AP) and Auto-Target (AT) activities: the Automated Segments and Important Attributes reports.
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AP and AT activities are available as part of the Target Premium solution. They are not included with Target Standard without a Target Premium license.
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Personalization Insights reports are available only for AP and AT activities that use a conversion optimization goal. Activities where the optimization goal was changed to conversion from revenue after the activity was already live are also not supported.
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Personalization Insights reports are available only if the Primary Goal is selected from the the Report Metric drop-down list.
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Personalization Insights reports are supported in the default environment only.
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Personalization Insights reports are generated only for activities that are in the Live status and have been activated and receiving traffic for at least 15 days.
Personalization Insights Reporting overview section_B47CD4A50FEB43D587F9FACD9FFD6D9D
The goal of the Personalization Insights reports is to provide more information on how the Target personalization models behind your AP and AT activities personalize visitor traffic. The Random Forest algorithm is the basis for the Target personalization models.
Because the goal of the Personalization Insights reports is to understand how the Target personalization models decided to send which visitor to what piece(s) of content, the Personalization Insights reports reflect only a sub-segment of all the traffic served by your AP or AT activity. Specifically, the two reports are reflective of all traffic that used the personalization model. In other words, Personalization Insights reports do not consider control traffic or traffic that is served by the overall winner model.
Two Personalization Insights reports are available:
Interpreting attributes in Personalization Insights section_B5C45E723EC941BDA2A7A642EEB30E4D
There are two types of attributes represented in Personalization Insights reports that are used in your AP or Auto Target models:
- Attributes automatically collected by Target: Target uses a base data set to build its personalization algorithms in AP and AT activities that are reflected in Personalization Insights. See Data Collection for Target’s Personalization Algorithms for data types, example attributes, and their Personalization Insights naming convention. Note that although these attributes are considered, an individual activity’s models might not use all of these attributes in the final model.
- Attributes passed to Target: See Uploading Data for the Target Personalization Algorithms.
Target provides many ways for you to pass in additional data to Target to enrich the base data set used to build its personalization algorithms in AP and AT activities:
This information could come from profile scripts, information uploaded using the Profile Update API, or in-mbox profile parameters prefixed with “profile.”
Custom - Profile - [parameter name]
Custom - Mbox Parameter - [parameter name]
Custom - Customer Attributes - [parameter name]
Custom - Experience Cloud Segment - [segment name]
Custom - Adobe Experience Platform Segment - [segment name]
Custom - Adobe Experience Platform Attribute - [attribute name]]
Custom - Reporting Segment - [segment name]
Frequently Asked Questions
List of frequently asked questions about Automated Personalization (AP) and Auto-Target Insights reports.
How long does data for Automated Personalization (AP) and Auto-Target models persist?
Automated Personalization (AP) and Auto-Target models are trained on the last 45 days of user behavior (user profiles, impression events, and conversion events) for the activity.
Automated Personalization (AP) and Auto-Target models retain user behavior, training records, and model decision data for 90 days to produce Insights reports. After 90 days, training records and model decisions are discarded. Automated Personalization (AP) and Auto-Target models also retain aggregated experience/offer-level impression and conversion data for reporting purposes for two years. This data is aggregate-level data only and does not contain any individual-level profile data.
Training video: Using the Personalization Insights reports
For more information, see Using the Personalization Insights Reports in Adobe Target.