Adobe Target announcements and events

This new product announcement is timely and hyper-critical, as we’ve seen the need for personalization ratchet up, regardless of industry, in the past few years. It has become a means for companies to critically differentiate themselves from the competition throughout their customer journey. Personalization can be highly effective “everywhere:” beginning at a visitor’s first touch, leveraging basic data for acquisition use cases, all the way through to customer service and loyalty use cases.

In this session, learn how you can super-charge conversion lift by taking advantage of Adobe Target’s new features as we discuss:

• Enhanced model controls within Automated Personalization and Auto-Target activities
• Unlocking the ability to evaluate profile attributes and high-value segments from Adobe’s Real-Time Customer Data Platform
• How brands can deliver faster speeds and decisioning by fine-tuning their AI-powered algorithms
• Unique use cases for delivering 1-to-1 personalization

Course map:

• A/B Test, Multivariate Testing (MVT), (XT), and automated testing and personalization
• Step-by-step workflows for activity setup
• Batch experience prefetch, enabling always-on personalization for mobile
• Lifecycle metrics for testing and targeting across customer experiences
• Mobile SDKs = APIs for flexible implementations (iOS and Android platforms)

Explore ideas on:

• How to use personalization to build loyalty
• Optimizing for a competitive advantage
• Creating hyper-personalized experiences

In 2022, systems have reached a tipping point in the ability to provide continuous intelligence to deliver on real time loyalty activation.

Topics we’ll explore:

• The acceleration of digital disruption & rise of AI
• Why early adopters are winning in both top-line and bottom-line growth
• Automating personalization in travel
• Real Time Loyalty Activation in action

Join Jordan Ison (Principal Expert Solution Consultant at Adobe) to discuss:

• How marketers, developers, and product teams can open the ‘black box’ of AI to drive future testing and personalization strategies
• Overcome challenges in optimizing web, mobile app, email, IoT, and each digital touchpoint for higher conversion and engagement
• Step-by-step guided tour of Adobe Analytics and Target workflows for personalization, targeting, and testing
• Top use cases to unlock which attributes predict visitor behavior and which attributes are most important for key visualizations and segmentation analysis

Join Kaitlin White (Adobe Product Marketing Manager) as we share tried-and-true strategies to help you kickstart your personalization program, including:

• Out-of-the-box thinking to acquiring new leads or customers
• Fixing user friction for a more intuitive experience
• Tapping into customer affinity for personalization
• And many more ideas to help you uncover high-impact opportunities at your organization

Join Shawn Wilkinson (eCommerce Personalization Manager) to learn how Target is helping Dick’s Sporting Goods turn average visitors into returning athletes.

Learn how Dick’s Sporting Goods is driving double-digit growth as we unpack:

• How to plan and launch a high-performance personalization program for retail
• Why getting buy-in across the organization is critical to overcome roadblocks and obstacles
• Overall business impact by scaling personalization and experimentation activities across web and mobile
• Retail tips and tricks for using analytics data to turn average visitors into returning athletes

Join Heather Adkins (SVP Marketing Technology Manager) to learn how City National Bank became one of the most sophisticated “Digitally-Enabled Relationship Banks.”

Learn how City National Bank is leveraging Target to:

• Scale testing and experimentation, personalization, and AI automation activities
• Drive winning experiences cross-channel to develop authentic relationships
• Accelerate business growth with increased engagement and adoption of personalized offers
• Optimize multichannel campaigns for time-to-value and ROI.

In this session, learn how Adobe Target bridges the gap on combining data across multiple sources for Real-Time Personalization as we discuss:

• Why personalization performance and speed matter for driving faster business growth
• How teams can build first-party data strategies and solve their data fragmentation challenges
• End-to-end workflows for delivering personalized experiences in milliseconds
• Unique use cases for brands for engaging customers and prospects in real-time with relevant messaging, content, and offers

More than ever, marketers, product owners, and developers are being tasked with optimizing the overall customer experience on sites, in apps, and everywhere else they connect with their customers. Multiple tools with data silos and complicated implementations won’t cut it.

In this recorded webinar, Adobe Target product experts discuss how moving critical experience optimization decisions on-device to execute locally with zero latency can open doors to exciting new use cases while improving site performance for your customers.

McKinsey Digital reports that “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” *

Consumer demands are rapidly evolving, and HSBC has embraced optimization with Adobe Target to quickly test and personalize new customer journeys, reducing certain development and launches from 6 months down to 1 week!

Join Adobe and HSBC for this webinar to learn:

• How HSBC’s optimization and personalization efforts drive rapid change in the organization

• How AI & Analytics accelerate their efforts and provide clear, significant business impact

• How HSBC has built a successful program at scale delivering 3000+ activities

• McKinsey article: “The COVID-19 recovery will be digital,” May 2020