Form-Based Experience Composer

Click Create Activity, then select the type of activity you want to create.

The Form-Based Experience Composer is available for A/B Test, Experience Targeting, Automated Personalization, and Recommendations activities.

Select Form from the Create Activity dialog box.

(Conditional) Choose a workspace and property.

Click Next.

The Form-Based Experience Composer opens.

This screen is different if you are creating a Recommendations activity. Recommendations activities do not include experiences.

Name the activity by clicking “Untitled Activity.”

Select a location.

When you click in the Select Location box, a list of available locations appears. Select one of those locations.

You can also enter a location that is not listed here. This can be useful if the mbox has not yet been created or viewed on a page. Type the name of the location. Be careful when entering a location that does not yet exist. If the spelling or capitalization does not match the spelling and capitalization when the mbox call is made, the activity will not deliver. Manually entered locations are saved to the list of available locations. The next time you try to select a manually entered location, it will be available from the Select Location drop-down list for that activity.

Click Add Audience Refinements, choose one or more audience for this activity, then click Done.

In the Form-based Experience Composer, refinements have been replaced with full audience functionality. Refinements for existing activities have been migrated to activity-only audiences.

Select the type of content you want to appear in that location.

For the content type you selected, specify the content.

Change HTML Offer: Choose an HTML offer.

Change Image Offer: Choose an image saved in the content library in Target.

You can also add a link to an image (click-through, destination, landing, and so forth.)

1. Click Change Image Offer.
2. Select the desired image, then click Edit Links.
3. Specify the desired URL or page on your site, then click Update.

Change JSON offer: Choose a json offer.

Change Experience Fragment: Choose an Experience Fragment. For more information, see Experience Fragment.

Change Redirect Offer: Choose a redirect offer. For more information, see Create redirect offers.

Change Remote Offer: Choose a remote offer. For more information, see Create remote offers.

Create HTML Offer:

1. Click Offers, then select the Code Offers tab.
2. Click Create > HTML Offer.
3. Type an offer name.
4. Type or paste your HTML code in the Code box.
5. Click Save.

Create JSON Offer:

1. Click Offers, then select the Code Offers tab.
2. Click Create > JSON Offer.
3. Type an offer name.
4. Type or paste your JSON code in the Code box.
5. Click Save.

Add Recommendation:

For a Recommendations activity, the Content drop-down gives you the Add Recommendation option. Click Add Recommendation, then select the page type. Then follow the usual steps as defined in the interface to create a Recommendations activity.

While selecting Recommendations criteria in the Form-Based Experience Composer, there is now a direct link to the selected Criteria card so you can quickly and easily edit the criteria.

From the Targeting page of the Target three-step guided workflow:

Add Offer Decision:

Add an offer created in Adobe Journey Optimizer (AJO) to an Adobe Target activity to present the best dynamic offer and experience to your visitors on your website or mobile site using offer decisioning. This option is available for manual A/B Test and Experience Targeting (XT) activities only.

For more information, see Use offer decisions.

(Optional, for A/B Test, Automated Personalization, and Experience Targeting activiites) To repeat this process for additional locations, click Add Location and configure the location and content.

Click Next, then complete the activity creation steps as usual for your activity type.