You can add start and end dates and times in Adobe Target to target users who visit your site during a specific time frame. You can also set Week and Day Parting options to create recurring patterns for audience targeting.
For example, using the combined, ad hoc audiences feature, you can target low-spenders with specific content during the three days leading up to Black Friday and other content after Black Friday.
In the Target interface, click Audiences > Create Audience.
Name the audience and add an optional description.
Drag and drop Time Frame into the audience builder pane.
Specify the Start and End dates and times for the audience.
Leave the start date empty to start targeting according to the activity’s schedule. Leave the end date empty to continue targeting until the activity’s end date and time.
You can also leave both the start or end dates empty. This functionality lets you use the same audience in multiple activities (without making a copy of the audience) while controlling the start and end dates at the activity level.
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NOTE
Consider the following:
The time zone for Start/End dates is displayed as GMT +/- NN:NN, where NN:NN is the offset from GMT and reflects the account-level time zone rather than the visitor’s time zone. For example, California’s time zone would be displayed as GMT -08:00.
Target time audiences do not take into account Daylight Saving Time (DST) changes. You must manually update audiences to account for DST changes.
(Conditional) Click Set frequency to set recurring patterns, including days of the weeks and times.
You could use Frequency options, for example, to display a “Chat Now” option to visitors only during the days and hours that your call center is staffed.
Select one or more days of the week, then set the start and end times. Click Add frequency to specify additional patterns, as desired.
note note
NOTE
The time zone for Week and Day Parting is displayed as GMT +/- NN:NN, where NN:NN is the offset from GMT and reflects the account-level time zone rather than the visitor’s time zone. For example, California’s time zone for Pacific Daylight Time would be displayed as GMT -07:00.
(Optional) Set up additional rules for the audience.
You can repeat Step 5 for each rule, if desired.
Click Done.
Training video: Creating Audiences
This video includes information about using audience categories.
