The Visual Experience Composer (VEC) in Adobe Target makes it easy to create a Multivariate Test and to modify portions of the page within Target.
The Target point-and-click editor enables you to pick any location and add multiple offers.
The Multivariate Test (MVT) takes a page-first report. In other words, the test runs on a specific URL, with the experiences you design for that page.
Click Create Activity > Multivariate Test.
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NOTE
For more information about the various activity types available in Target and their differences, see Activities. See Target Activity types to help you decide which activity type best suites your needs.
(Conditional) Choose the delivery type: Web, Mobile, Email, or Other/API.
Specify the URL for the page that you want to test, then click Next.
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Use a complete URL, including HTTP or HTTPS at the beginning.
If a message appears, asking you to enable your browser for mixed content, follow the instructions in the message. After enabling your browser for mixed content, begin again at Step 1.
The Visual Experience Composer opens.
Type a name for the activity.
The activity name cannot begin with any of the following characters:
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Character
Description
=
Equals to
+
Plus
-
Minus
@
At sign
The activity name cannot contain any of the following character sequences:
You can view each experience, and exclude any you do not want to include in your test. To exclude one or more experiences, select the desired checkboxes, then click Exclude .
The following illustration indicates that the activity has insufficient traffic.
The following illustration indicates that the activity has insufficient traffic.
Click Next to advance to the Targeting page.
Choose the audience and percentage of qualifying visitors that you want to enter the activity.
For example, you might limit entries to 50% of all visitors or 45% of your “Californians” audience.
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NOTE
In addition to selecting an existing audience, you can combine multiple audiences to create ad hoc combined audiences rather than creating a new audience. For more information, see Combining Multiple Audiences.
