Target API overview
This article describes the different Target APIs in general, before focusing on requirements specific to the Admin and Profile APIs. If you wish to administer Target via the UI, see the administration section of the Adobe Target Business User Guide.
API Types
The Adobe Target APIs are a collection of APIs that power Adobe Target products, such as Adobe Recommendations. These APIs allow for the creation of data-rich user interfaces you can use to manipulate and integrate data.
Adobe Target APIs may be grouped according to type: Admin, Profile, Delivery, and Reporting.
API Differences
There are important distinctions between Target Admin APIs (including the Recommendations APIs) and Target Delivery APIs:
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Admin APIs let you configure various aspects of Target that you can also configure in the Target UI. The exception to this is the Models API, which lets you configure aspects of Target not available in the UI. Regardless, all Admin APIs require authentication.
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Delivery APIs let you retrieve content. Delivery APIs do not require authentication.
To use Target Admin APIs, you must configure authentication using the Adobe Developer Console. For more information, see How to Configure Authentication.