Model Insights
To view model insights, in the
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Select the name of a model with a Last run status of ● Success from the Models table.
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From the context menu, select Model Insights.
You see when the specified model is last refreshed and widgets are displayed using three tabs: Historical overview, Model insights, and Model quality.
You can change the date period on which the widgets on each of the tabs are based on. Enter a date period or select
Historical overview
The Historical overview tab shows widgets for:
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Conversion and Spend by Fiscal Qtr and Product.
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Spend by Channel.
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Touchpoint Spend.
You can select an alternative spend-based channel to display for this widget. Select a channel from Channels.
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Touchpoint Volume.
You can select an alternative volume-based channel to display for this widget. Select a channel from Channels.
Model insights
The Model insights tab shows widgets for:
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Contribution by date and base media. The stacked graph is ordered: Base at the bottom, Non spend channels in the middle, and Spend channels on top.
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Contribution by channel.
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Marketing performance summary.
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Marginal response curves.
You can hover over individual chart elements in each widget to display a popover with more details.
To download a CSV file containing the data for the widget, select
To download full model insights data in Microsoft® Excel format, select
Model quality
The Model quality tab shows widgets for measuring:
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R2 (R-squared), which tells how well the data fits the regression model (the goodness of fit).
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MAPE (Mean Absolute Percentage Error), which is one of the most commonly used KPIs to measure forecast accuracy and expresses the forecast error as a percentage of the actual value.
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RMSE (Root Mean Square Error): which shows the average “error”, weighted according to the square of the error.
To download a CSV file containing the data for the widget, select
