DocumentationAnalyticsMedia Analytics Guide

Overview overview

Last update: Fri Nov 11 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

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The following instructions provide guidance for implementation using the 2.x SDKs.

IMPORTANT
If you are implementing a 1.x version of the SDK, you can download 1.x Developers Guides here: Download SDKs.

Ad playback includes tracking ad breaks, ad starts, ad completes, and ad skips. Use the media player’s API to identify key player events and to populate the required and optional ad variables. See the comprehensive list of metadata here: Ad parameters.

Player events player-events

On ad break start

NOTE
Including pre-roll

  • Create an adBreak object instance for the ad break. For example, adBreakObject.

  • Call trackEvent for the ad break start with your adBreakObject.

On every ad asset start

  • Create an ad object instance for the ad asset. For example, adObject.
  • Populate the ad metadata, adCustomMetadata.
  • Call trackEvent for the ad start.

On every ad complete

  • Call trackEvent for the ad complete.

On ad skip

  • Call trackEvent for the ad skip.

On ad break complete

  • Call trackEvent for the ad break complete.

Implement ad tracking implement-ad-tracking

Ad tracking constants

Constant name
Description
AdBreakStart
Constant for tracking AdBreak Start event
AdBreakComplete
Constant for tracking AdBreak Complete event
AdStart
Constant for tracking Ad Start event
AdComplete
Constant for tracking Ad Complete event
AdSkip
Constant for tracking Ad Skip event

Implementation steps

  1. Identify when the ad break boundary begins, including pre-roll, and create an AdBreakObject by using the ad break information.

    AdBreakObject reference:

    table 0-row-3 1-row-3 2-row-3 3-row-3 3-align-center 7-align-center 11-align-center 15-align-center
    Variable Name Description Required
    name Ad break name such as pre-roll, mid-roll, and post-roll. Yes
    position The number position of the ad break within the content, starting with 1. Yes
    startTime Playhead value at the start of the ad break. Yes

  2. Call trackEvent() with AdBreakStart in the MediaHeartbeat instance to begin tracking the ad break.

  3. Identify when the ad starts and create an AdObject instance using the ad information.

    AdObject reference:

    table 0-row-3 1-row-3 2-row-3 3-row-3 4-row-3 3-align-center 7-align-center 11-align-center 15-align-center 19-align-center
    Variable Name Description Required
    name Friendly name of the ad. Yes
    adId Unique identifier for the ad. Yes
    position The number position of the ad within the ad break, starting with 1. Yes
    length Ad length Yes

  4. Optionally attach standard and/or ad metadata to the tracking session through context data variables.

    • Standard ad metadata - For standard ad metadata, create a dictionary of standard ad metadata key value pairs using the keys for your platform.
    • Custom ad metadata - For custom metadata, create a variable object for the custom data variables and populate with the data for the current ad.

  5. Call trackEvent() with the AdStart event in the MediaHeartbeat instance to begin tracking the ad playback.

    Include a reference to your custom metadata variable (or an empty object) as the third parameter in the event call.

  6. When the ad playback reaches the end of the ad, call trackEvent() with the AdComplete event.

  7. If ad playback did not complete because the user chose to skip the ad, track the AdSkip event.

  8. If there are any additional ads within the same AdBreak, repeat steps 3 through 7 again.

  9. When the ad break is complete, use the AdBreakComplete event to track it.

IMPORTANT
Make sure you do NOT increment the content player playhead (l:event:playhead) during ad playback (s:asset:type=ad). If you do, the Content Time Spent metrics will be adversely impacted.

The following sample code utilizes the JavaScript 2.x SDK for an HTML5 media player.

/* Call on ad break start */

if (e.type == "ad break start") {
    var adBreakObject = MediaHeartbeat.createAdBreakObject("mid-roll", 2, 500);
    this.mediaHeartbeat.trackEvent(MediaHeartbeat.Event.AdBreakStart, adBreakObject);
};

/* Call on ad start */
if (e.type == "ad start") {
    var adObject = MediaHeartbeat.createAdObject("PepsiOne", "123456ab", 1, 30);
    /* Set custom context data */
    var adCustomMetadata = {
        affiliate:"Sample affiliate",
        campaign:"Sample ad campaign",
        creative:"Sample creative"
    }
    this.mediaHeartbeat.trackEvent(MediaHeartbeat.Event.AdStart, adObject, adCustomMetadata);
};

/* Call on ad complete */
if (e.type == "ad complete") {
    this.mediaHeartbeat.trackEvent(MediaHeartbeat.Event.AdComplete);
};

/* Call on ad skip */
if (e.type == "ad skip") {
    this.mediaHeartbeat.trackEvent(MediaHeartbeat.Event.AdSkip);
};

/* Call on ad break complete */
if (e.type == "ad break complete") {
    this.mediaHeartbeat.trackEvent(MediaHeartbeat.Event.AdBreakComplete);
};
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