Web Personalization Overview web-personalization-overview
Introduction introduction
For new Marketo customers, Real-Time Personalization is divided into four apps, accessed using these two tiles: Web Personalization and ContentAI.
Existing customers continue to access the apps through the Real-Time Personalization tile until renewal, at which time they will use the login above.
When you click the Web Personalization tile, the Dashboard page appears. Click the ContentAI tile and you go directly to the Content Recommendations page.
The four apps are:
- Web Personalization
- Account-Based Web Marketing
- Website Retargeting
- ContentAI
The Web Personalization tile is your access point for creating personalized web campaigns. Account-Based Web Marketing and Web Retargeting. You can add content on the Content Analytics page.
Account-Based Web Marketing works with Web Personalization and features Named Accounts. The Named Accounts page provides graphical information on existing customers, total engagements, and organizational trends, as well as a list of the accounts. You can create new named accounts there as well.
Website Retargeting gives you the power to remarket to segmented audiences. You can set segments, but can’t use Named Accounts in the filter.
ContentAI is the place to give content recommendations. You can add content easily to the Content Recommendations page.
Organizations organizations
The Organizations tab displays all the details (name, location, activity and time stamp) of organizations that visited your website during a given period. The table can be sorted and organized by time, location, domain and via a free text search.
- Most Active: the most active organizations in the table, based on number of page views
- Latest: the most recent organizations in the table (default)
- For valuable insights, filter according to most active
Organizations - Right-hand Panel
The right-hand panel of the Organizations page offers the following features and insights:
Share Organizations
Want to share the information of your website visitor to a colleague? Click on an Organization and then click on the Share link on the right-hand side panel.
This actives the Share this Organization overlay, where you can send an email sharing the name and details of the organization that visited the website.
Visitors visitors
The Visitors page displays all the details and online behavior of each visitor that arrived on your site within the given time period. The page offers a deep insight into each individual visitor’s activities and online behavior. Visitor data in the table is updated within 24-48 hours.
The right-hand panel of the Visitors page provides the following insights:
Real-Time real-time
The Real-Time page displays visitors on your website in real-time, measuring the activity as it happens.
The Real-time page is split into 6 informative tables of onsite visitor details: