Understanding Email Programs understanding-email-programs

Say hello to your new Marketo friend, the email program. Send out emails, create A/B tests, and track your results all in one place.

Control Panel control-panel

Four boxes keep you focused. Audience defines the “who,” Email provides the “what,” Schedule defines “when,” and Approval makes it ready to go.

A/B Testing a-b-testing

A/B testing allows you to prove which email is best.

Learn about the following A/B tests:

Dashboards dashboards

Enjoy the fruits of your labor. Dashboards show you email program and A/B test performance at a glance.

Nesting nesting

Email programs play well with other programs.

Use an email program to send out a webinar invitation, for example.

Use an email program inside a default program to keep things organized.

Schedule Settings schedule-settings

Now that you understand Email Programs, get started with one of the related articles below!