SFDC Sync: Contact Sync sfdc-sync-contact-sync

Did you know Marketo Engage syncs your entire database with Salesforce? It syncs, then waits 5 minutes and then syncs again, all day, every day. Here are some details about how Marketo treats Salesforce Contacts specifically.

Sync Direction sync-direction

The contact sync is bidirectional. If you make changes to a contact in either Salesforce or Marketo, your updates will be reflected in both systems.

What if changes are made in both systems at the same time? what-if-changes-are-made-in-both-systems-at-the-same-time

We are nice and let Salesforce win. It’s rare that this sort of collision of data occurs.

Can I convert a person into a contact in Marketo? can-i-convert-a-person-into-a-contact-in-marketo

Yes, use the Convert Person flow action.

Can I manually force a sync of a contact? can-i-manually-force-a-sync-of-a-contact

Yes, use the Sync Person to SFDC flow action and it will sync in real-time.

Does every single standard field sync to Marketo? does-every-single-standard-field-sync-to-marketo

No, not all the standard fields are useful. All custom fields can be part of the sync.

Will Marketo respect the Salesforce validation rules? will-marketo-respect-the-salesforce-validation-rules

Yes, if there is a conflict it will log the result in the leads Activity Log.