Personalization at scale

Within today’s highly competitive and digitally-driven landscape, customers have come to expect experiences tailored to their unique preferences and needs. Harnessing the capabilities of Adobe Experience Cloud enables us to gather and analyze extensive customer data, providing invaluable insights into behaviors, interests, and preferences. This deep understanding facilitates the delivery of personalized experiences across various touchpoints, ensuring meaningful and engaging interactions. Leveraging the power of Adobe Experience Cloud unlocks the full potential of personalization, fostering stronger customer connections, nurturing loyalty, and driving business growth.

Use case
Description
Examples
Applications
Create personalized PDF documents
Generate communication documents for signing based on user selections/preferences.
  • Present a dynamically generated NDA based on the data from an AEM Forms submission for signing
AEM Forms and Sign
Data analysis and reporting
Analyze behavioral data from digital experiences
Use Adobe Analytics behavioral data in Analysis Workspace in Customer Journey Analytics.
  • Analyze top/bottom converting paths
  • Analyze channel engagement and conversion
  • Understand top viewed content
  • Understand top product categories and products
  • Perform tool usage analysis to optimize self-service experiences
Analytics and Customer Journey Analytics
Reporting for personalization activities
Analyze optimization testing outcomes, including A/B testing, by utilizing Adobe Target and generating comprehensive reports through Adobe Analytics.
  • Show A/B test results in rich analytics reports
Analytics and Target
Personalize email deliveries
Personalize email deliveries with dynamic content by leveraging the capabilities of Adobe Target.
  • Add personalized offers to customer emails
Campaign and Target
Expand audiences for personalization and ad platforms
Use Audience Manager segments to create audiences in Real-Time CDP to use in personalization and re-marketing tactics.
  • Perform anonymous digital audience targeting and personalization on the website, mobile app, or on supported advertising channels
  • Optimize landing page and pre-authentication experiences based on known device and behavioral characteristics
  • Leverage the Audience Manager third-party data network to further refine and expand your audiences for targeting
  • Share Audience Manager segments to RTCDP
Audience Manager and Real-Time Customer Data Platform
Use Analytics data for creating audiences to use in personalization or re-marketing tactics.
  • Perform digital audience targeting and personalization on devices or supported advertising channels.
  • Optimize known customer landing pages and anonymous experiences based on device and behavioral attributes.
  • Activate audiences to known channels, such as email and SMS.
Analytics and Real-Time Customer Data Platform
Personalize web experiences
Customize single-page application (SPA) experiences by effectively utilizing AEM Headless in conjunction with Adobe Target.
  • SPA and mobile app personalization
  • Personalized API responses.
  • Targeted content delivery.
  • A/B test variations.
AEM Headless and Target
Deliver tailored website experiences by effectively utilizing AEM Sites and Adobe Target for personalization.
  • AEM web site personalization.
  • Personalize website content.
  • Optimize user experiences.
  • A/B test variations.
AEM Sites and Target
Personalize digital experiences
Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels
  • Content personalization for known visitors
  • Increase loyalty sign-up and participation
  • Identify and engage customers at risk of churn
  • Real-time offer personalization
Real-Time Customer Data Platform and Target
Enhance lead generation
Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels
  • Content personalization for known visitors
Real-Time Customer Data Platform and Target
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