Customer journey
Develop real-time customer profiles by pulling data from all sources to create personalized, cross-channel journeys.
Use case
Description
Examples
Applications
Create marketing collateral using brand assets
Build and oversee email marketing content and templates using AEM and Adobe Campaign.
- Send marketing emails created with AEM
Capture customer data
Augment native Campaign capabilities to capture customer data for targeting and personalization of marketing campaigns.
- Create profiles and collect additional information.
- Subscriptions
Generate leads
Use the captured data from form submissions for lead generation, customer segmentation, and personalized marketing campaigns.
- Design and publish dynamic and interactive forms for web and mobile devices for lead generation purposes.
Orchestrate transactional messaging
Trigger transactional messages using real time event data.
- Confirmation emails, such as registration or shopping cart check out confirmation
- Shopping cart abandonment
Expand audiences for marketing campaigns
Enhance marketing campaigns with audiences and profile data.
- Enhance your marketing campaign with AEP data for audience segmentation
Personalize email deliveries
Personalize email deliveries with dynamic content by leveraging the capabilities of Adobe Target.
- Add personalized offers to customer emails
Personalize digital experiences
Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels.
- Content personalization for known visitors
- Increase loyalty sign-up and participation
- Identify and engage customers at risk of churn
- Real-time offer personalization
Enhance lead generation
Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels
- Content personalization for known visitors
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