Customer journey

Develop real-time customer profiles by pulling data from all sources to create personalized, cross-channel journeys.

Use case
Description
Examples
Applications
Create marketing collateral using brand assets
Build and oversee email marketing content and templates using AEM and Adobe Campaign.
  • Send marketing emails created with AEM
Campaign and AEM
Capture customer data
Augment native Campaign capabilities to capture customer data for targeting and personalization of marketing campaigns.
  • Create profiles and collect additional information.
  • Subscriptions
AEM Forms and Campaign Standard
Generate leads
Use the captured data from form submissions for lead generation, customer segmentation, and personalized marketing campaigns.
  • Design and publish dynamic and interactive forms for web and mobile devices for lead generation purposes.
Marketo Engage and Forms
Orchestrate transactional messaging
Trigger transactional messages using real time event data.
  • Confirmation emails, such as registration or shopping cart check out confirmation
  • Shopping cart abandonment
Campaign and Analytics
Expand audiences for marketing campaigns
Enhance marketing campaigns with audiences and profile data.
  • Enhance your marketing campaign with AEP data for audience segmentation
Campaign v8 and Real Time Customer Data Platform
Personalize email deliveries
Personalize email deliveries with dynamic content by leveraging the capabilities of Adobe Target.
  • Add personalized offers to customer emails
Campaign and Target
Personalize digital experiences
Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels.
  • Content personalization for known visitors
  • Increase loyalty sign-up and participation
  • Identify and engage customers at risk of churn
  • Real-time offer personalization
Real-Time Customer Data Platform and Target
Enhance lead generation
Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels
  • Content personalization for known visitors
Real-Time Customer Data Platform and Target
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