Integrate Journey Optimizer with Experience Manager
Adobe Journey Optimizer helps companies deliver connected, contextual, and personalized experiences to their customers. The customer journey is the entire process of a customer’s interactions with the brand. Journey Optimizer allows brands to intelligently determine the next best interaction with scale, speed, and flexibility across the entire customer journey. With Adobe Journey Optimizer, companies can create and deliver both scheduled marketing campaigns (such as weekly promotions for a retail store) and tailored individual communications (like a push notification for an item that a loyalty app customer may have looked at that was previously out of stock) within the same application.
Adobe Experience Manager (AEM) is a content management system (CMS) that allows organizations to create, manage, and deliver digital content across multiple channels, such as websites, mobile apps, and social media. AEM enables companies to personalize content, optimize customer experiences, and measure the effectiveness of their digital strategies.
Integrating Adobe Journey Optimizer & Experience Manager Assets Essentials has several benefits, including:
- Efficient content delivery: Collaborate seamlessly on personalized content.
- Enhanced marketing efficiency: Saves time, ensures consistency in campaigns.
- Data-driven personalization: Tailors content using valuable insights.
- Version control & governance: Maintains consistent brand messaging.
- Streamlined collaboration: Facilitates teamwork and smooth workflows.
Common integrations
- When you need to create marketing collateral using approved brand assets.
- Create content with Journey Optimizer's Email Designer.