DocumentationExperience PlatformExperience Data Model (XDM) Guide

Identity data type

Last update: Fri Dec 15 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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Identity is a standard XDM data type that is used to clearly distinguish people that are interacting with digital experiences. Identity is established by an identity provider, which itself is referenced in a namespace attribute. Within each namespace, the identity is unique.

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Property
Data type
Description
namespace
Object
An object that contains a single string field (code), which indicates the namespace associated with the provided id attribute.
authenticatedState
String
The authenticated state for this identity at the time of the observed Experience Event. See the appendix for accepted values and definitions.
id
String
The identity of the consumer in the related namespace.
primary
Boolean
Indicates whether this is the primary identity for the individual. Each individual can only have one primary identity.
xid
String
When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces.

For more details on the data type, refer to the public XDM repository:

Appendix

The following section contains additional information about the Identity data type.

Accepted values for authenticatedState authenticatedState

The following table outlines the accepted values for authenticatedState and their associated meanings:

Value
Description
ambiguous
The authenticated state is ambiguous.
authenticated
The user was identified by a login or similar action that was valid at the time of the event observation.
loggedOut
The user was identified by a login action at some previous point in time, but was not logged in at the time of the event observation.
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