DocumentationExperience PlatformExperience Data Model (XDM) Guide

XDM Business Opportunity class

Last update: Fri Dec 15 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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IMPORTANT
This class is intended to be used by organizations with access to Adobe Real-Time Customer Data Platform B2B Edition. You must have access to Real-Time CDP B2B Edition in order for this class to participate in Real-Time Customer Profile.

XDM Business Opportunity is a standard Experience Data Model (XDM) class that captures the minimum required properties of a business opportunity.

The structure of the XDM Business Opportunity class as it appears in the UI

Property
Data type
Description
accountKey
B2B Source
A composite identifier for the account this opportunity is associated with.
extSourceSystemAudit
External Source System Audit Attributes
If the opportunity comes from an external source system, this object captures audit attributes for that system.
opportunityKey
B2B Source
A composite identifier for the opportunity entity.
_id
String
A unique identifier for the record. This is a system-generated value that is separate from the opportunityID.
accountID
String
A unique ID for the account this opportunity is associated with.
isDeleted
Boolean
Indicates whether this marketing list entity has been deleted in Marketo Engage.

When using the Marketo source connector, any records that are deleted in Marketo are automatically reflected in Real-Time Customer Profile. However, records relating to these profiles may still persist in the Data Lake. By setting isDeleted to true, you can use the field to filter out which records have been deleted from your sources when querying the Data Lake.
opportunityDescription
String
A description for the opportunity.
opportunityID
String
A unique ID for the opportunity entity.
opportunityName
String
The name of the opportunity.
opportunityStage
String
The sales stage of the opportunity.
opportunityType
String
The type of opportunity.

See the guide on schema relationships in Real-Time CDP B2B Edition to learn how this class conceptually relates to the other B2B classes and how you can establish these relationships in the Adobe Experience Platform UI.

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