Activate prospect audiences
This article explains the workflow required to export prospect audiences from Adobe Experience Platform to your preferred destination.
Supported destinations supported-destinations
Go to Connections > Destinations, and select the Catalog tab. Use the Data types filter and select Prospects to see the destinations which support the activation of prospect audiences. Currently, exporting prospect audiences is available only to cloud storage destinations.
Prerequisites prerequisites
- You must first ingest prospect profiles and create prospect audiences before you can activate them to downstream destinations.
- To activate prospect audiences to destinations, you must have successfully connected to a destination. If you haven’t done so already, go to the destinations catalog, browse the supported destinations, and configure the destination that you want to use. Read the UI tutorial on connecting to destinations for more information.
Required permissions permissions
To activate prospect audiences, you need the View Destinations and Activate Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
To ensure that you have the necessary permissions to activate prospect audiences, browse the destinations catalog. If a destination has an Activate control, then you have the appropriate permissions.
Select your destination select-destination
Follow the instructions to select a destination where you can export your datasets:
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Go to Connections > Destinations, and select the Catalog tab.
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Select Activate on the card corresponding to the destination that you want to export datasets to.
- Select Data type Prospects, followed by the destination connection that you want to export datasets to, then select Next.
- Proceed to the next section to select your profile audiences for export.
Select your prospect audiences select-prospect-audiences
Use the check boxes to the left of the prospect audiences names to select the audiences that you want to export to the destination, then select Next. Note that only the prospect audiences are shown in this view, and no other audiences are displayed.
Scheduling and next steps
For the rest of the activation workflow to export prospect audiences, read the tutorial on activating data to file based-destinations. Continue from the schedule audience export step.
Other use cases achieved through partner data support other-use-cases
Explore further use cases enabled through partner data support in Real-Time CDP:
- Supplement first-party profiles with attributes from trusted data partners to improve your data foundation and gain new insights into your customer base and gain better audience optimization.
- Use third-party data support in Real-Time CDP to expand your profile base with prospect profiles from data partners and engage with them to acquire or reach new customers.
- Leverage partner aided recognition for personalizing on-site experiences during the visit without the user authenticating or having prior history with your brand.